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The soul of the corporation: how to manage the identity of your company

Author: Bouchikhi, Hamid ; Kimberly, John R.Publisher: Wharton School Publishing, 2008.Language: EnglishDescription: 208 p. : Graphs ; 24 cm.ISBN: 9780131857261Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6953.5 .B68 2008
(Browse shelf)
900181761
Available 900181761
Book Europe Campus
Main Collection
Print HD6953.5 .B68 2008
(Browse shelf)
001245806
Available 001245806
Book Middle East Campus
Main Collection
Print HD6953.5 .B68 2008
(Browse shelf)
500029210
Available 500029210
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Includes index

Digitized

Contents The Soul of the Corporation The Soul of the Corporation Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xii .. About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . XIII .., Introduction Leadership Challenges in the Age of Identity .........xv Globalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xvi. . Mergers a n d 4 ~ c q u i s i t i o n s . . . . . . . . . . . . . . . . . . . . . . . . .xviii . . Spin-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix Disruptive Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xx xxi Deregulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Strateg~c Alliances, Organizational Networks, and Boundaryless Organizations . . . . . . . . . . . . . . . . . . . . . . . . . xxiii A Society of Organizations . . . . . . . . . . . . . . . . . . . . . . . . . .xxiv Reputation and Accountability . . . . . . . . . . . . . . . . . . . . . . xxvii . The Advent of Alternative Social Identities in the Workplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxix . . The Self-Aware, Empowered C o n s u m e r . . . . . . . . . . . . . . . xxx The Pervasiveness of Branding . . . . . . . . . . . . . . . . . . . . . xxxiii Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxxv .. Chapter 1 The /*Dimension TheI'Dimension ...................................1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3. Identity Anchors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Balancing Contradictory Tensions in Identity . . . . . . . . . . . . 14 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Chapter 2 The Bright Side of the /*Dimension .................. 19 The Internal Benefits of Clear. Consistent. and Valued .. .. l d e n t ~ t ~ e s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 The External Benefits of Clear. Consistent. and Socially . Valued ldentrties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 . The Virtuous Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 . Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26. Chapter 3 The Dark Side of the /*Dimension 27 . . N a r c ~ s s ~ s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 m . Identity Conflict . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Drift ................... .............................................. 33 .. Fragmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 .. Chapter 4 Casualties of the /*Dimension ...................... 41 CarlyFiorina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Jean-Marie Messier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 . . Thomas Middelhoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 .. Philip Purcell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Chapter 5 To Blend or Not to Blend: ldentity lntegration in Mergers and Acquisitions .......................... 61 When the Sauce Curdles: The Case of DaimlerChrysler . . . 62 . What Path to Follow? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 .. Colonial lntegrat~on. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 . Confederate Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 Federalist Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 2 Symbiotic Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 The Four Models i n Perspective . . . . . . . . . . . . . . . . . . . . . . . 75 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Chapter 6 When Should the Cord Be Cut? Managing ldentity in Spin-offs ............................ ....... 79 . The /*Dimension in Spin-offs . . . . . . . . . . . . . . . . . . . . . . . . .80 Continuing Connection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 Clean Breaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83. . Paradoxical Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 .. WhySp~n Off? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 .. Managing the /*Dimension i n Spin-offs . . . . . . . . . . . . . . . . 93 . Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95 . Chapter 7 Identity in Strategic Alliances and Joint Ventures ...... 97 . . . 99 How Identity Issues Can Put Strategic Alliances at Risk A Framework for Handling ldentity in Strategic Alliances . . 108 Managerial Implications . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117 Chapter 8 Managing the /*Dimension at Organizational and BrandLevels ................................... 119 When Tying a Brand's ldentity to an Organization's Self-concept Destroys Economic Value . . . . . . . . . . . . . . . . 121 How Much Should Brand ldentity Rely on Organization 124 Identity. and Vice Versa? . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessing the Relationships Between Organizational . and Brand Identities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .127 Managing ldentity in the Transition from a Single Brand to a Brand Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 . Manag~ng Organuational and Brand ldentities After Mergers and Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . .132 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .135 Chapter 9 Masters of the /*Dimension ....................... 137 SteveJobs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138 PeterSaunders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141 LouisGerstner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146 CarlosGhosn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .150 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153 . Chapter 10 Diagnosing Your Firm's Identity .................... 155 Who Needs an Identity Audit? . . . . . . . . . . . . . . . . . . . . . . . . 156 Discovering Identity: A Genertc Approach . . . . . . . . . . . . . . 158 Examples of Identity Audits . . . . . . . . . . . . . . . . . . . . . . . . . 164 . A Methodological Guide for Conducting an Identity Audit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167 Exploitmg Secondary Sources . . . . . . . . . . . . . . . . . . . . . . . . 168 Interviews with Key Constituencies . . . . . . . . . . . . . . . . . . .169 Survey of Stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 Chapter 11 Leading in the Age of Identity .....................173 Reinforcing the /*Dimension . . . . . . . . . . . . . . . . . . . . . . . . . 175 Dealing with ldentity and Identification at Individual and Group Levels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178 When the /*Dimension Must Change . . . . . . . . . . . . . . . . . . 179 Evolutionary Change in the /*Dimension . . . . . . . . . . . . . . . .182 Revolutionary Change of the I*Dmension . . . . . . . . . . . . . . 184 The Benefits and Pitfalls of Evolutionary and Revolutionary Change of the I*Dmension . . . . . . . . . . . . . . 187 The Levers for Identity Change . . . . . . . . . . . . . . . . . . . . . . . 188 Common Ingredients of Successful Identity Change . . . . . 189 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190 Epilogue ..................................... .I91 Index .......................................... 195

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