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Visual marketing: from attention to action

Author: Wedel, Michel ; Pieters, Rik Series: Marketing and consumer pyschology Publisher: Lawrence Erlbaum Associates, 2008.Language: EnglishDescription: 307 p. : Graphs/Ill./Photos ; 23 cm.ISBN: 9780805862928Type of document: BookBibliography/Index: Includes bibliographical references and indexContents Note: Includes chapter by Pierre Chandon "Measuring the value of point-of-purchase marketing with commercial eye-tracking data", p. 225-258
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5822 .V57 2008
(Browse shelf)
001230311
Available 001230311
Total holds: 0

Includes bibliographical references and index

Includes chapter by Pierre Chandon "Measuring the value of point-of-purchase marketing with commercial eye-tracking data", p. 225-258

Digitized

Visual Marketing From Attention to Action Contents Preface Contributors Series Foreword Curtis P. Haugtvedt 1 2 Introduction to Visual Marketing Michel Wedel and Rik Pieters Eye Movements during Reading, Scene Perception, Visual Search, and While Looking at Print Advertisements Keith Rayner and Monica S. Castelhano Informativeness of Eye Movements for Visual Marketing: Six Cornerstones Rik Pieters and Michel Wedel The Effect of Selecting and Ignoring on Liking Nader T. Tavassoli Differentiating the Pictorial Element in Advertising: A Rhetorical Perspective Edward F. McQuarrie Geometry in the Marketplace Eric Greenleaf and Priya Raghubir Are Visual Perceptual Biases Hard-Wired? Priya Raghubir Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception Aradhna Krishna Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments Joan Meyers-Levy and Rui (Juliet) Zhu v vii ix 1 9 3 43 73 4 5 91 113 143 6 7 8 167 9 193 10 Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data Pierre Chandon, J. Wesley Hutchinson, Eric T Bradlow, and Scott H. Young Images and Preferences: A Feelings-As-Information Analysis Hyejeung Cho, Norbert Schwarz, and Hyunjin Song Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors Chris Janiszewski 225 11 12 259 277 295 Index

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