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Loyalty myths: hyped strategies that will put you out of business - and proven tactics that really work

Author: Keiningham, Timothy L. Publisher: Wiley, 2005.Language: EnglishDescription: 254 p. : Ill. ; 24 cm.ISBN: 0471743151Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.55 .K45 2005
(Browse shelf)
Available 900181389
Total holds: 0

Includes bibliographical references and index


Loyalty Myths Loyalty Myths Myths Preface INTRODUCTION: The Myths of Loyalty: Did the Gods Mislead Us? CHAPTER 1 Loyalty Myths That Subvert Company Goals CHAPTER 2 Loyalty Myths Contaminating Company Management Practices CHAPTER 3 Loyalty Myths about Customers: Their Needs, Behaviors, and Referrals CHAPTER 4 1 Loyalty ~ y t h Concerning Loyalty Programs s CHAPTER 5 Loyalty Myths about Loyalty, Share of Business, and Profitability CHAPTER 6 Loyalty Myths Regarding Employees CHAPTER 7 The Foundations of Customer Loyalty CHAPTER 8 The Right Way to Manage for Customer Loyalty Acknowledgments Notes Index

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