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The PR styleguide: formats for public relations practice

Author: Diggs-Brown, Barbara Publisher: Wadsworth, 2007.Edition: 2nd ed.Language: EnglishDescription: 251 p. : Ill./Photos ; 23 cm.ISBN: 0495006432Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HM263 .D54 2007
(Browse shelf)
900181365
Available 900181365
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

C O N T E N T S The PR Style Guide The PR Style Guide Preface x Introduction xxi CHAPTER 1 Annual Reports 1 What Are They? 1 Who Gets Them? 3 What Do They Do? 3 How Do They Help? 4 What Are the Pitfds? 4 How Should They Look? 5 Style Notes 5 Format 6 Where Should They Go? 9 Did They Work? 9 Ethics Notes 10 CHAPTER 2 Audio News Releases What Are They? 11 Who Gets Them? 11 What Do They Do? 12 How Do They Help? 12 What Are the Pitfalls? 13 How Should They Look? 14 Style Notes 14 Process and Format 14 11 Where Should They Go? 16 Did They Work? 17 Example Gallery 18 CHAPTER 3 Brochures 22 What Are They? 22 Who Gets Them? 23 What Do They Do? 23 How Do They Help? 25 What Are the Pitfalls? 25 How Should They Look? 25 Style Notes 25 Process and Format 26 Where Should They Go? 32 Did They Work? 33 Example Gallery 34 CHAPTER 4 Communication Audits 40 What Are They? 40 Who Gets Them? 41 What Do They Do? 4 1 How Do They Help? 44 What Are the Pitfalls? 44 How Should They Look? 44 Style Notes 44 Format 45 Where Should They Go? 46 Did They Work? 47 CHAPTER 5 Direct Mail Campaigns 48 What Are They? 48 Who Gets Them? 49 What Do They Do? 49 How Do They Help? 50 What Are the Pitfalls? 51 How Should They Look? 5 1 Process 51 Format 52 Where Should They Go? 55 Did They Work? 55 Example Gallery 56 CHAPTER 6 Media Kits 63 What Are They? 63 Who Gets Them? 64 What Do They Do? 64 How Do They Help? 65 What Are the Pitfalls? 66 How Should They Look? 67 Style Notes 67 Process 68 Format 68 Where Should They Go? 74 Did They Work? 74 Example Gallery 76 CHAPTER 7 Media Lists 97 What Are They? 97 Who Gets Them? 98 What Do They Do? 98 How Do They Help? 99 What Are the Pitfalls? 99 How Should They Look? 100 Process and Format 100 Organization 101 Where Should They Go? 102 Did They Work? 102 Example Gallery 104 CHAPTER 8 Media Tours 105 What Are They? 105 What Do They Do? 106 How Do They Help? 107 What Are the Pitfalls? 107 How Should They Look? 108 Process and Format 108 Did They Work? 110 CHAPTER 9 Newsletters 111 What Are They? 1 11 What Do They Do? 1 13 How Do They Help? 1 14 What Are the Pitfds? 1 14 What Should They Look Like? 115 Style Notes 1 15 Format 1 16 Heads 118 Design Elements 1 18 Where Should They Go? 1 19 Did They Work? 120 Example Gallery 12 1 CHAPTER 10 News Releases 129 What Are They? 129 Who Gets Them? 13 1 What Do They Do? 131 How Do They Help? 134 What Are the Pitfalls? 134 How Should They Look? 136 Style Notes 136 Format 137 Where Should They Go? 138 Did They Work? 139 Example Gallery 140 CHAPTER 1 1 Opinion-Editorials 142 What Are They? 142 What Do They Do? 143 How Do They Help? 143 What Are the Pitfalls? 144 Ethics Notes 144 How Should They Look? 145 Style Notes 145 Format 146 Where Should They Go? 146 Did They Work? 146 CHAPTER 12 Public Service Advertisements and Announcements 148 What Are They? 148 Who Gets Them? 149 What Do They Do? 149 How Do They Help? 150 What Are the Pitfalls? 150 How Should They Look? 150 Style Notes 150 Format 151 Where Should They Go? 154 Did They Work? 155 Example Gallery 156 CHAPTER 13 Speeches 163 What Are They? 163 Who Gets Them? 163 What Do They Do? 164 Informative Speeches 164 Persuasive Speeches 164 Special-Occasion Speeches 165 How Do They Help? 165 What Are the Pitfalls? 165 How Should They Look? 166 Style Notes 166 Format 167 Where Should They Go? 168 Did They Work? 168 Example Gallery 170 CHAPTER 14 Video News Releases and Electronic Press Kits What Are They? 1 72 Who Gets Them? 174 What Do They Do? 174 How Do They Help? 175 What Are the Pitfalls? 176 Ethics Note 176 172 How Should They Look? 177 Style Notes 177 Process and Format 177 Where Should They Go? 180 Did They Work? 181 Example Gallery 183 CHAPTER 15 Web Sites 192 What Are They? 192 Who Gets Them? 193 What Do They Do? 193 How Do They Help? 194 What Are the Pitfalls? 195 How Should They Look? 195 Style Notes 195 Format 197 Where Should They Go? 198 Did They Work? 199 Example Gallery 200 APPENDIX A Public Communications Toolbox 204 Billing 204 Boilerplate Language 205 Email 206 Employee Publications 207 Media AdvisoriesIMedia Alerts 208 Media Clippings 209 Memoranda 209 Mission Statements 2 10 News Conferences 2 11 Pitch Letters 213 Proposals 215 Videoconferencing 2 16 Example Gallery 2 1 8 APPENDIX B Organization Profiles 222 Each One Teach One 222 City of Emerald Heights 225 Formative Enterprises, Inc. 226 Glossary 227 Sources 230 lndex 236

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