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Exploring corporate strategy: text and cases

Author: Johnson, Gerry ; Scholes, Kevan ; Whittington, RichardPublisher: Financial Times, 2008. ; Prentice Hall, 2008.Edition: 8th ed.Language: EnglishDescription: 878 p. ; 27 cm.ISBN: 9780273711926Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.28 .J648 2008
(Browse shelf)
001336398
Available 001336398
Total holds: 0

Includes bibliographical references and index

Digitized

Exploring Corporate Strategy Brief Contents Chapter 1 Introducing Strategy Commentary The Strategy Lenses 1 29 Part I THE STRATEGIC POSITION Introduction to Part I Chapter 2 The Environment Chapter 3 Strategic Capability Chapter 4 Strategic Purpose Chapter 5 Culture and Strategy Commentary on Part I The Strategic Position 49 51 53 93 131 177 212 Part II STRATEGIC CHOICES Introduction to Part II Chapter 6 Business-Level Strategy Chapter 7 Directions and Corporate-Level Strategy Chapter 8 International Strategy Chapter 9 Innovation and Entrepreneurship Chapter 10 Strategy Methods and Evaluation Commentary on Part II Strategic Choices 215 217 221 255 293 323 355 392 Part III STRATEGY IN ACTION Introduction to Part III Chapter 11 Strategy Development Processes Chapter 12 Organising for Success Chapter 13 Resourcing Strategies Chapter 14 Managing Strategic Change Chapter 15 The Practice of Strategy Commentary on Part III Strategy in Action 395 397 399 433 473 517 557 594

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