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Vivienne Cox at BP Alternative Energy (A)

Author: Ibarra, Herminia ; Hunter, MarkINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launched a new business, BP Alternative Energy. Investing on this scale in a "green" power business was a radical departure for BP. The case illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board, and set in place conditions for a highly motivated team.Pedagogical Objectives: The case is designed to teach what leaders do to create change and innovation. It also illustrates how leadership style affects change processes.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The case is designed to teach what leaders do to create change and innovation. It also illustrates how leadership style affects change processes.

A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launched a new business, BP Alternative Energy. Investing on this scale in a "green" power business was a radical departure for BP. The case illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board, and set in place conditions for a highly motivated team.

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