Empowering the bottom of the pyramid via product stewardship: Tetra Pak entrepreneurial networks in Brazil
Author: Orsato, Renato ; Von Zuben, Fernando ; Van Wassenhove, Luk N.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 17 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Tetra Pak aseptic packaging is made of paper, polyethylene and aluminium, which makes recycling difficult. Despite the technical hurdles, recycling rates increased from 12% in 2000 to 25% in 2005, a performance that was obtained without any regulations. This case focuses on the product stewardship policy of Tetra Pak which made possible the formation of unique entrepreneurial networks.Pedagogical Objectives: By applying the case, teachers are able to explore: 1. How corporations can minimize the costs of regulations based on extended producer responsibility. 2. The necessary conditions to establish a reverse logistics system for post-consumption packaging. 3. How product stewardship can influence corporate reputation. 4. How corporate strategies can be used for poverty alleviation. 5. How environment-driven strategies can generate new management capabilities.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
By applying the case, teachers are able to explore: 1. How corporations can minimize the costs of regulations based on extended producer responsibility. 2. The necessary conditions to establish a reverse logistics system for post-consumption packaging. 3. How product stewardship can influence corporate reputation. 4. How corporate strategies can be used for poverty alleviation. 5. How environment-driven strategies can generate new management capabilities.
Tetra Pak aseptic packaging is made of paper, polyethylene and aluminium, which makes recycling difficult. Despite the technical hurdles, recycling rates increased from 12% in 2000 to 25% in 2005, a performance that was obtained without any regulations. This case focuses on the product stewardship policy of Tetra Pak which made possible the formation of unique entrepreneurial networks.
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