From A(pples) to Z(oom lenses): extending the boundaries of multichannel retailing at Tesco.com
Author: Mauch, Sebastian ; Enders, Albrecht ; Jelassi, Tawfik ; Waldman, CharlesINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 22 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case reflects the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation "Tesco Direct". Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.Pedagogical Objectives: . Draw an analytically reflected balance of the first decade of online retailing at Tesco . Assess future chances and threats for online retailing . Understand the concept of multichannel retailing and think about possible extensions . Develop an understanding of sophisticated use of CRM methods as employed by Tesco| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
. Draw an analytically reflected balance of the first decade of online retailing at Tesco
. Assess future chances and threats for online retailing
. Understand the concept of multichannel retailing and think about possible extensions
. Develop an understanding of sophisticated use of CRM methods as employed by Tesco
The case reflects the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation "Tesco Direct". Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.
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