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The Sustainability advantage: seven business case benefits of a triple bottom line

Author: Willard, Bob Publisher: New Society, 2002.Language: EnglishDescription: 203 p. : Ill. ; 24 cm.ISBN: 9780865714519Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD75.6 .W555 2002
(Browse shelf)
900180832
Available 900180832
Book Europe Campus
Main Collection
Print HD75.6 .W555 2002
(Browse shelf)
001215684
Available 001215684
Total holds: 0

Includes bibliographical references and index

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Contmts The Sustainability Advantage The Sustainability Advantage Foreword by- John Elkington and Oliver Dudok van Heel . . . . . . . . . . . . . xv Introdfiction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 External Pressures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Clarifying the Terminology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 The Need For a Business Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.1 The Intent of This Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 . . TheProposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 . aTheProblem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 aTheProposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 SD Inc .. A Hypothetical Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 The Education Investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 The Seven Bottom-Line Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 . Benefit 1: Easier Hiring of the Best Talent . . . . . . . . . . . . . . . . . 23 . The War For Talent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23. . AmactingTopTalent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 The Cost of Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 The Potential Hiring Benefit of a Sustainable Development lmage . . . . . . 26 Benefit 2: Higher Retention of Top Talent . . . . . . . . . . . . . . . . . 28 . The Cost of Turnover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 . Why Employees Stay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 The Potential Retention Benefit of'a Sustainable Development Vision . . . .37 Benandt 3: Increasing Employee Productivity . . . . . . . . . . . . . . . . .40 The Vision . Commitment Relationship . . . . . . . . . . . . . . . . . . . . . . . .41 . The Involvement . Commitment Relationship . . . . . . . . . . . . . . . . . . . . 47 The Commitment . Productivity Relationship . . . . . . . . . . . . . . . . . . . . 49 . The Bottom-Line Benefit From Higher Individual Productivity . . . . . . . . 52 . The lnnovation Factor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53 The Bottom-Line Benefit From Higher Team Productivity . . . . . . . . . . 5 4 The Bottom-Line Benefit From Improved Working Conditions . . . . . . . . . 56 Benefit 4: Reduced Expenses in Manufacturing . . . . . . . . . . . . . .60 Waste = Squandered Corporate Assets . . . . . . . . . . . . . . . . . . . . . . . . . .60 . Savings From Materials and Energy Substitutions . . . . . . . . . . . . . . . . . .61 . Savings From Reducing the Materials. Energy. and Water Used Per Product .68 Savings From Redesign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Savings From Reducing. Reusing. and Recycling Scrap Material . . . . . . . .73 Savings From Reusing and Recycling Returned Products . . . . . . . . . . . .77 . Savings From Packaging. Transportation. and Approval Cycles . . . . . . . . . 79 Tracking Environmental Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 The Potential Benefit From Reduced Manufacturing Expenses . . . . . . . .-81 Benefit 5: Reduced Expenses at Commercial Sites ............ 83 Savings On Employee Discretionary Consumables . . . . . . . . . . . . . . . . . 84 . Savings From Improved Waste Handling . . . . . . . . . . . . . . . . . . . . . . . . . 86 Savings From Energy Efficiencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87 Savings From Water Conservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95 Savings From Lower Landscaping Costs . . . . . . . . . . . . . . . . . . . . . . . .96 . Savings From Reduced Office Space and Less Business Travel . . . . . . . . . .97 The Potential Benefit From Reduced Expenses at Commercial Sites . . . . .98 Benefit 6: Increased Revenue/Market Share . . . . . . . . . . . . . . . 100 . Increased Mind Share From Endorsements by External Agencies . . . . . . .101 Increased Mind Share From "Noisen About Environmental Products . . .107 The Funnel: Differentiate or Die . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Increased Market Share From Attraction of "Green" Consumers . . . . . .110 Increased Revenue From Higher Customer Retention/Loyalty . . . . . . .114 New Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 . Increased Profits From "Dematerialization" . . . . . . . . . . . . . . . . . . . . . 117 . New Revenue Opportunities From Environmental Services . . . . . . . . . .119 The Potential Benefit From Increased Revenue and Market Share . . . . . .120 Benefit 7: Reduced Risk, Easier Financing ................121 Lower Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Lower Balance Sheet Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 Lower Operating Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .128 . Lower Capital Cost Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Lower Sustainability Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 Lower Cost of Capital: It's Easier to Attract Investors . . . . . . . . . . . . . . . 131 The Potential Benefit From Reduced Risk . . . . . . . . . . . . . . . . . . . . . . 135 . Conclusion .......................................... 139 Real Bottom-Line Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139 . "Yeah. but ..." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141 The Sustainable Development Profit Center . . . . . . . . . . . . . . . . . . . . . 147 . Changing the Rules of the Game For Your Advantage . . . . . . . . . . . . . . 151 Appendix: Sustainability Advanta-ge Worksheets . . . . . . . . . . . . . .154 Assumptions about the "SD Inc." Hypothetical Company . . . . . . . . . . . . 155 Education Investment Required to Achieve Benefits . . . . . . . . . . . . . . . 156 . Attracting and Hiring the Best Talent . . . . . . . . . . . . . . . . . . . . . . . . .157 . Retaining the Best Talent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .158 . Increased Productivity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160 . Reduced Manufacturing Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .161 . Reduced Expenses at Commercial Sites . . . . . . . . . . . . . . . . . . . . . . . . . 162 Increased Revenue and Market Share . . . . . . . . . . . . . . . . . . . . . . . . . . 163 . ReducedRisk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 Total Bottom-Line Benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166 . Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167 Bibliography . . . . . . . . . . . . . . . . . . . . . Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195 About the Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203

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