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Zag: the number one strategy of high-performance brands

Author: Neumeier, Marty Publisher: Peachpit, 2007.Language: EnglishDescription: 178 p. : Ill. ; 20 cm.ISBN: 0321426770Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.3 .N48 2007
(Browse shelf)
900179157
Available 900179157
Total holds: 0

Includes index

Digitized

ZAG : The Number One Strategy of High Performance Brands ZAG : The Number One Strategy of.High Performance Brands INTRODUCTION THE BIG SPEEDUP 1 THE REAL COMPETITION IS CLUTTER 6 BRAND-TO-BRAND COMBAT 14 THE NEW DEFINITION OF BRAND 19 ROSSER REEVES GOT ONE OUT OF THREE 20 THE TROUBLE WlTH ADVERTISING 21 DON'T OFFER MORE-OFFER DIFFERENT 26 PART 1 : FINDING YOUR ZAG HIT 'EM WHERE THEY AIN'T 33 THE DYNAMICS OF DIFFERENT AND GOOD 34 LOOK FOR THE WHITE SPACE 40 UNCOVER A NEED STATE 41 FIND A PARADE 45 PART 2 : DESIGNING YOUR ZAG BRANDASASYSTEM 47 1. WHO ARE YOU? 49 2. WHAT DO YOU DO? 53 3. WHAT'S YOUR VISION? 54 4. WHAT WAVE ARE YOU RIDING? 56 5 . WHO SHARES THE BRANDSCAPE? 60 6. WHAT MAKES YOU THE 'ONLY"' 8. WHO LOVES YOU? 76 9. WHO'S THE ENEMY? 81 65 7. WHAT SHOULD YOU ADD OR SUBTRACT? 72 10. WHAT DO THEY CALL YOU? 82 11 HOW DO YOU EXPLAIN YOURSELF? 88 12. HOW DO YOU SPREAD THE WORD? 91 13. HOW DO PEOPLE ENGAGE WlTH YOU? 94 14. WHAT DO THEY EXPERIENCE? 96 15. HOW DO YOU EARN THEIR LOYALTY? 100 16. HOW DO YOU EXTEND YOUR SUCCESS? 104 17. HOW DO YOU PROTECT YOUR PORTFOLIO? 108 PART 3 : RENEWING YOUR ZAG SCISSORS. PAPER. ROCK 115 THE FOCUS OF SCISSORS 120 THE MOMENTUM OF ROCK 121 THE SIZE OF PAPER 122 HOW STRUCTURE BECOMES STRICTURE 124 UNLOCKING YOUR ZAG 126 WHEN GOOD SHAREHOLDERS GO BAD 130 THE NEW PRIME OlRECTlVE 131 A TWO-STAGE ROCKET 132 ZAGGING AT THE SPEED OF CHANGE 134 THE 174TEP PROCESS 138 TAKE-HOME LESSONS 144 RECOMMENDED READING 158 ABOUT NEUTRON 166 ACKNOWLEDGMENTS 170 INDEX 172 ABOUT THE AUTHOR 178

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