Niche envy: marketing discrimination in the digital age
Author: Turow, Joseph Publisher: MIT Press, 2006.Language: EnglishDescription: 225 p. ; 24 cm.ISBN: 9780262201650Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HF5415.32 .T87 2006
(Browse shelf) 900180580 |
Available | 900180580 |
Includes bibliographical references and index
Digitized
Contents Niche Envy Niche Envy Acknowledgements 1 2 vii 1 21 A Major Transformation Confronting New Worries Drawing on the Past 45 3 4 5 The Internet as Test Bed Rethinking Television 71 99 125 6 = The Customized Store 7 Issues of Trust 149 177 8 = Envy, Suspicion, and the Public Sphere Notes Index 193 21 7
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