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Niche envy: marketing discrimination in the digital age

Author: Turow, Joseph Publisher: MIT Press, 2006.Language: EnglishDescription: 225 p. ; 24 cm.ISBN: 9780262201650Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.32 .T87 2006
(Browse shelf)
Available 900180580
Total holds: 0

Includes bibliographical references and index


Contents Niche Envy Niche Envy Acknowledgements 1 2 vii 1 21 A Major Transformation Confronting New Worries Drawing on the Past 45 3 4 5 The Internet as Test Bed Rethinking Television 71 99 125 6 = The Customized Store 7 Issues of Trust 149 177 8 = Envy, Suspicion, and the Public Sphere Notes Index 193 21 7

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