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Electric vehicles: after many false starts, could it be their time?

Author: Bresman, Henrik INSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 21 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?Pedagogical Objectives: To illustrate (1) why technology forecasting is fundamental to innovation, (2) its promise and peril, and (3) one technique (the technology S-curve) that can be used as a powerful tool by anyone regardless of technical expertise.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

To illustrate (1) why technology forecasting is fundamental to innovation, (2) its promise and peril, and (3) one technique (the technology S-curve) that can be used as a powerful tool by anyone regardless of technical expertise.

The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?

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