How to drive your competition crazy: creating disruption for fun and profitAuthor: Kawasaki, Guy ; Moreno, MichelePublisher: Hyperion, 1995.Language: EnglishDescription: 234 p. : Ill. ; 24 cm.ISBN: 078686124XType of document: BookBibliography/Index: Includes bibliographical references
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Asia Campus Main Collection||
HD41 .K39 1995
Includes bibliographical references
o n t e n t s How to Drive Your Competition Crazy How to Drive Your Competition Crazy Acknowledgments Foreword by Scott Adams Chapter 0 Read Me First Part One: Lay The Groundwork . Chapter 1: W t y Opposites Chapter 2: Know Thyself Interview: Chin-Ning Chu Chapter 3: Know Thy Customer Interview: David Kairys Chapter 4: Know Thy Enemy Interview: Allen Kag Part Two: Do The Right Things Chapter 5: Focus on Your Customers Interview: Jim Olson Chapter 6: Concentrate on a Decisive Point Chapter 7: Turn Customers into Evangelists Interview: John Spencer Chapter 8: Make Good by Doing Good Interview: Steve Scheier P a r t Three: Do Things Right Chapter 9: Establish Brand Loyalty Chapter 10: Make Mountains Out of Molehills Interview: Jay Levinson Chapter 11: Make the Competition into a Friend Chapter 12: Carry a Slingshot Interview: Bob Curry P a r t Four: Push The Envelope Chapter 13: Carpe Diem Chapter 14: Draw Outside the Lines Interview: Stephen Wynn Chapter 15: How to Drive Your Boss Crazy Interview: Charles Sampson Chapter 16: Preserve and Protect Interview: Harry Eto A Word Before You Go List of Works Used Index
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