Normal view MARC view

How to drive your competition crazy: creating disruption for fun and profit

Author: Kawasaki, Guy ; Moreno, MichelePublisher: Hyperion, 1995.Language: EnglishDescription: 234 p. : Ill. ; 24 cm.ISBN: 078686124XType of document: BookBibliography/Index: Includes bibliographical references
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD41 .K39 1995
(Browse shelf)
Available 900180535
Total holds: 0

Includes bibliographical references


o n t e n t s How to Drive Your Competition Crazy How to Drive Your Competition Crazy Acknowledgments Foreword by Scott Adams Chapter 0 Read Me First Part One: Lay The Groundwork . Chapter 1: W t y Opposites Chapter 2: Know Thyself Interview: Chin-Ning Chu Chapter 3: Know Thy Customer Interview: David Kairys Chapter 4: Know Thy Enemy Interview: Allen Kag Part Two: Do The Right Things Chapter 5: Focus on Your Customers Interview: Jim Olson Chapter 6: Concentrate on a Decisive Point Chapter 7: Turn Customers into Evangelists Interview: John Spencer Chapter 8: Make Good by Doing Good Interview: Steve Scheier P a r t Three: Do Things Right Chapter 9: Establish Brand Loyalty Chapter 10: Make Mountains Out of Molehills Interview: Jay Levinson Chapter 11: Make the Competition into a Friend Chapter 12: Carry a Slingshot Interview: Bob Curry P a r t Four: Push The Envelope Chapter 13: Carpe Diem Chapter 14: Draw Outside the Lines Interview: Stephen Wynn Chapter 15: How to Drive Your Boss Crazy Interview: Charles Sampson Chapter 16: Preserve and Protect Interview: Harry Eto A Word Before You Go List of Works Used Index

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?