Normal view MARC view

Competing in a flat world: building enterprises for a borderless world

Author: Fung, Victor K. ; Fung, William K. ; Wind, YoramPublisher: Wharton School Publishing, 2008. ; Pearson Education, 2008.Language: EnglishDescription: 240 p. : Graphs/Ill./Photos ; 24 cm.ISBN: 9780132332903 ; 9780132618182Type of document: BookBibliography/Index: Includes bibliographical references and index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD2755.5 .F86 2008
(Browse shelf)
900226832
Available 900226832
Book Europe Campus
Main Collection
Print HD2755.5 .F86 2008
(Browse shelf)
001270488
Available 001270488
Book Europe Campus
Main Collection
Print HD2755.5 .F86 2008
(Browse shelf)
001272871
Available 001272871
Total holds: 0

Includes bibliographical references and index

Digitized

Competing in a Flat World Building Enterprises for a Borderless World Contents Preface: Competing Flat Out .................................. xix Chapter 1: The Orchestration Imperative .................................... 1 The Challenge of Globalization 3.0 ........................... 4 Ripping the Roof Off the Factory............................... 5 Increasing Flexibility: Precipitating Supply Chains from the Network.......................... 8 Orchestration: Most Evident in Its Absence . . . . 11 The Broad Opportunities for Orchestration . . . . 13 The Three Roles of Network Orchestration . . . . ..... 15 Role #1: Design and Manage Networks ......... 16 Role #2: Control through Empowerment.........16 Role #3: Create Value through Integration .....16 A Multiplier.............................................................. 17 Bumps, Mountains, and Superhighways: The Need for Balance........................................... 18 Not Where, but How ................................................ 19 Orchestrate or Be Orchestrated................................. 20 PART I: Focus: Firm and Network .................................... 23 Chapter 2: Orchestrate the Network ............................................ 25 What Is Network Orchestration?.............................. 26 The Constraints of Ownership.................................. 28 What Is "It"? Where Is "It"? ........................... 30 The Myth of Vertical Integration .................... 32 Global Dispersion: Why Tickle Me Elmo Wasn't Born in Manhattan ....................................33 The Illusion of Trade Deficits ......................... 35 Importance of the Conductor .................................. 36 Two Types of Networks: Fixed or Flexible ... 38 Sharing Economic Value.................................39 A Baton at the Front .......................................41 Chapter 3: Compete Network Against Network ......................... 43 The New Competition ............................................. 45 Improving the Network ..........................................47 The Wisdom of Networks....................................... 49 Beyond the Cheapest Needle: The Logic of the Network........................................................... 51 Feed Me More Mommy! Accessing Best-in-Class Capabilities .......................... 52 9/11 and SARS: Building Resilience.............. 54 Two Million Christmas Trees: Boosting Speed ...............................................55 Improving Forecasts: Increasing Responsiveness ...............................................57 Floral Buttons: Discovering New Resources . . .. 58 Maintaining Continuity of Supply for South Africa: Navigating Shifting Global Trade Regulations .............................. 58 RFID: Creating Standards ..............................59 Clustering in a Flat World.......................................60 A Robust Network....................................................62 Trust and Relationships............................................ 63 A Machete and a PDA .............................................64 PART II: Management: Control and Empowerment .............................................. 67 Chapter 4: Take Responsibility for the Whole Chain (Whether You Own It or Not) .........................69 There Is Greater Transparency in a Flat World............................................................... 71 Minding the Factory................................................72 Addressing the Root Cause: Control Without Ownership............................................................73 Creating a Code of Conduct.......................... 74 Monitoring Rigorously ..................................76 Anticipating ................................................... 76 Ensuring Accountability ............................... 77 Creating the Context ..................................... 78 Extending the Supply Chain: Return, Recycle, Reuse....................................................................79 A Broader View of the Business............................ 80 Chapter 5: Empower "Little John Waynes" to Create a Big-Small Company........................ 83 The Perils of the Flat-World Frontier ....................84 The Frontier Spirit ..................................................86 Encashing and Incentives ..............................87 Policies and Culture ...................................... 88 Creating Plug-and-Play Enterprises....................... 89 The Wagon Trains: The Back Office and Middle Office ..................................................... 91 Why Not Outsource? .....................................92 Expanding into the Middle Office ................ 93 Facilitating Growth................................................. 94 How the West (and East) Were Won: Giving Wings to a Tiger.................................................. 96 Chapter 6: Establish the Three-Year Stretch to Balance Stability and Renewal...................... 99 The Problem with Moving Targets.........................100 Stability and Renewal ................................... 101 The Power of the Stretch ....................................... 102 Where's the Stick?: No Penalties for Falling Short ......................................................106 Formulating the Plan .............................................. 107 1. Paint Scenarios for the Next Three Years ..108 2. Set a Vision and Stretch Objectives ......... 109 3. Use Backward Planning to Develop Strategies to Bridge Gaps ......................... 109 4. Develop the Organizational Architecture . 110 5. Create an Implementation Plan .................110 Planning for Networks ..........................................110 A New Organization Every Three Years ..............111 Chapter 7: Build the Company Around the Customer ............................................... 115 Launching a New Business....................................116 Customers Evoking Supply Chains ...................... 117 Cosourcing with Customers ..................................119 Understanding and Anticipating Customers . . .....120 Increasing Customization ............................. 121 Engaging in Co-Development ...................... 122 Why Disintermediation Didn't Happen: The Need for Thick Connections........................ 124 Building Narrow and Deep Relationships . . .125 Technology in the Service of the Business . . 126 Customers Are the New Axis of the Flat World.................................................... 129 Chapter 8: Follow the 30/70 Rule to Create Loose-Tight Organizations .........................131 Loose Coupling......................................................133 Leveraging Learning..............................................134 Leveraging Capital ............................................... 135 Benefits for Suppliers: Democratizing the Network............................................................. 136 Building and Expanding Relationships with Suppliers ........................................................... 139 Knowledge of Supplier Strengths ................. 139 Building the Capacity of the Network .......... 139 Forging Connections to Suppliers .................140 Loose but Not Laid-Back ..............................141 PART III: Value Creation: Specialization and Integration ..... 143 Chapter 9: Capture the"Soft $3" by Looking Beyond the Factory .....................................145 Opportunities to Capture the Soft Dollars.............. 147 Boosting Efficiency: Containers and Flawless Execution ................................... 148 Improving Coordination: Minimizing Markdowns ........................... 149 Creatively Rethinking the Supply Chain ...... 150 Taking on More of the Chain ....................... 152 Higher Stakes ......................................................... 153 Chapter 10: Sell to the Source by Bridging Marketing and Operations ............................155 From Outsourcing Programming to Selling Generators in India ............................... 156 Breaking Down Walls Between Marketing and Operations ........................ 157 Opportunities in Emerging Markets ...................... 159 Markets Follow the Factories................................ 160 Seizing Opportunities While Avoiding Ghost Malls ...................................................... 161 Regulations and Policy ................................. 163 Risks ............................................................. 164 Knowledge of Competition .......................... 164 Detailed Local Market Knowledge .............. 164 Market Shifts ................................................ 165 Bringing Worlds Together.................................... 167 PART IV: Implications for Policy and Practice ........................................................ 169 Chapter 11: Policy: Building a Borderless Business in a World of Nation-States ..........................171 New Silk Roads..................................................... 172 Regulatory Mountains and Superhighways . . 173 Increasing Complexity and Bilateral Agreements......................................175 Advantages of Nations ..........................................176 Democratization of Trade ............................. 177 Deciding Where to Play ................................ 178 Country of Origin: The Need for a New Language............................................... 179 Ferraris on Dirt Roads ...........................................180 Chapter 12: Practice: A Lever to Move the World . . . ............. 183 Rethinking the Business .......................................184 The Flat World Requires Network Orchestration......................................................185 Opportunities for Network Orchestration..............186 Google's Bus Network: Taking a Broader View of the Business .................................187 Building Collaborative Networks to Strike Gold ................................................ 188 Orchestrating Consumer and Social Networks ............................................ 189 Nike + iPod: Innovative Combinations .........190 Beyond Business ................................................... 191 Striking a Balance in a Flat-Round World . . . ......193 Balancing Firm and Network ........................ 194 Balancing Control and Empowerment ..........195 Balancing Specialization and Integration ..... 197 Participating in Networks........................................199 Leading Networks................................................... 200 An Ever-Flattening World ......................................201 Conclusion: Are You Ready to Compete Flat Out? .. 203 A Plan for Action.................................................... 204 What Should You Do Next? ......................... 205 How Do You Achieve Profitable Growth? . 206 How Can You Build the Competencies You Need to Compete?.............................. 207 A New World View............................................. 212 An Evolving World .............................................213 Appendix: About Li and Fung ............................. 215 Notes...................................................................... 219 Index...................................................................... 225

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?