INSEAD Library

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Contents Global Strategic Management Global Strategic Management List of figures List of tables List of mini-examples List of abbreviations Preface and acknowledgements Introduction t o the second edition Why another book on global strategic management? The structure of the book How can this book be used? Appendix I. I List of potential case studies to be used to support the book Notes References and further reading xiii xvii xxi xxiii xxv Part I The process of globalisation 1 Globalisation of markets and competition The phenomenon of globalisation What are the factors that push for globalisation? The benefits of globalisation What are the factors that work against globalisation? The localisation push The benefits of localisation The global integrationllocal responsiveness grid Globalisation: the macro picture Summary and key points Appendix I.I Positioning a business on the global integrationllocal responsiveness grid Learning assignments Key words Web resources Notes References and further reading 2 Designing a global strategy A company business strategy Sony corporation globalisation Framework for global strategy Summary and key points Appendix 2.1 Measuring corporate globalisation Learning assignments Key words Web resources Notes References and further reading Designing a global organisation Structure, processes and culture The global functional model The geographical model The single matrix model The multi-business global product division model The multi-business geographical model The multi-business matrix model Hybrid structural models The transnational model Summary and key points Learning assignments Key words Web resource Notes References and further reading 4 Global strategic alliances A short story of two partnerships: DaimlerchryslerlMitsubishi motor and Renault-Nissan Strategic alliances: typology and framework The Renault-Nissan alliance Understanding the strategic context and spelling out the strategic value of an alliance Partner analysis Negotiation and design Implementation Global multilateral alliances Alliance constellation management Criteria for successful alliances Summary and key points Learning assignments Key words Web resources Notes References and further reading 5 Global mergers and acquisitions The rationale for cross-border MandAs Case examples Deciding on the MandA Integrating the companies: the integration phase lntegrating the companies: the transition phase lntegrating the companies: the consolidation phase Summary and key points Learning assignments Key words Web resources Notes References and further reading 6 Assessing countries' attractiveness 'Why is a country attractive?' Market and industry opportunities Assessing industry opportunities Country risk analysis Putting it all together Summary and key points Appendix 6.1 Comparison of Brazil and Mexico, household expenditures Learning assignments Key words Web resources Notes References and further reading 7 Entry strategies Carrefour's entry strategy Why enter? Defining strategic objectives for a country presence Entry modes: how to enter? Entering a country through wholly owned subsidiaries Entering a country through acquisitions Entering a country through joint ventures Partner selection Joint venture decay and failure Entering a country through arm's length agreements: licensing, franchising, agents and distributors Entering a country through local agents and distributors Entering a country through representatives, procurement or a technical office Entry modes seen as 'Real Options' Comparing entry modes Choosing an entry mode Summary and key points Appendix 7.1 Examples of entry modes financial profiles Learning assignments Key words Web resources Notes References and further reading Part ll Managing globally 8 Global marketing Customer behaviour, convergence and global segmentation Product standardisation Global branding Advertising Global solution selling Global marketing positioning Summary and key points Learning assignments Key words Web resources Notes References and further reading 9 Global operations Global manufacturing networks Global sourcing Global logistics The global management of infrastructure projects Internet and global operations Summary and key points Learning assignments Key words Web resources Notes References and further reading 10 Global innovation The international product life cycle model Globalisation of RandD: benefits and constraints Design of global RandD networks International transfer of technology Global knowledge management Summary and key points Learning assignments Key words Web resources Notes References and further reading 11 Cross-cultural management Failures in cross-cultural interaction The different facets of culture National cultural differences The impact of cultures on global management Summary and key points Learning assignments Key words Web resource Notes References and further reading 12 Global human resource management Appointing a division manager in France Assignment of personnel: the global human resource wheel Expatriate management Localisation Skills development Summary and key points Learning assignments Key words Web resources Notes References and further reading 13 Global financial management Hedging against currency fluctuations Project finance Global capital structure Trade Finance Summary and key points Appendix 13. IHedging to currency risk: an example Appendix 13.2 Project valuation example: a pulp mill project in Indonesia Appendix 13.3 Development banks providing project equity financing Appendix 13.4 Ofticia1 export credit agencies of OECD member countries Learning assignments Key words Web resources Notes References and further reading Part Ill Broad issues in globalisation 14 Emerging global players Emerging countries and their development Emerging countries and global firms Summary and key points Appendix 14.1 A profile of two emerging giants: China and India Learning assignments Key words Web resources Notes References and further reading 15 The social responsibility of the global firm Corporate social responsibility An ongoing debate Global companies and business ethics Global companies and sustainable development Global corporations and human dignity Global corporations and global citizenship Social responsibility and global firms: an on-going challenge Summary and key points Appendix 15.1 The OECD guidelines for multinational enterprises Appendix 15.2 Major business ethics codes Appendix 15.3 Main non government organisations involved in corporate social responsibility Learning assignments Key words Web resources Notes References and further reading 16 Global trends Global challenges Future scenarios The future of global corporations Summary and key points Appendix 16.1 Four alternative global futures Scenario one: inclusive globalisation Scenario h o : pernicious globalisation Scenario three: regional competition Scenario four: post-polar world Generalisations across the scenarios Learning assignments Key words Web resources Notes References and further reading Glossary lndex of companies and organisations lndex of names lndex of subjects