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IWIW: social networking in Hungary

Author: Sarvary, Miklos ; Katona, ZsoltINSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.Pedagogical Objectives: The case seeks to teach students one of the dominant forms of the web 2.0 models: social networking. It explores, branding, word-of-mouth marketing and other marketing issues in this context. It also highlights the special situation due to the international setting of the case.
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INSEAD Case Asia Campus
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INSEAD Case Europe Campus
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Print Consultation only BC008021
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The case seeks to teach students one of the dominant forms of the web 2.0 models: social networking. It explores, branding, word-of-mouth marketing and other marketing issues in this context. It also highlights the special situation due to the international setting of the case.

T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.

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