Cemex: cementing a global strategy
Author: Lasserre, Philippe INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 18 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.Pedagogical Objectives: . To analyze and discuss the process of globalization . To discuss the global transferability of competitive capabilities . To illustrate the globalization of firms from emerging countries| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Archives | Consultation only | |||||
|
|
Europe Campus INSEAD Publications Display | Consultation only | BC008020 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
. To analyze and discuss the process of globalization
. To discuss the global transferability of competitive capabilities
. To illustrate the globalization of firms from emerging countries
From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.
There are no comments for this item.