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Cemex: cementing a global strategy

Author: Lasserre, Philippe INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 18 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.Pedagogical Objectives: . To analyze and discuss the process of globalization . To discuss the global transferability of competitive capabilities . To illustrate the globalization of firms from emerging countries
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

. To analyze and discuss the process of globalization
. To discuss the global transferability of competitive capabilities
. To illustrate the globalization of firms from emerging countries

From a relatively modest Mexican family-owned conglomerate, CEMEX, became the 3rd largest cement company in the world. CEMEX's strategy took place in three major steps: (1) consolidating its Mexico market, (2) internationalization, (3) global management. Having completed acquisitions in the USA and the UK, the group was a well established in America, Europe and Asia, although not present in China and India.

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