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Cirque du Soleil: attaining extreme creativity

Author: Kets de Vries, Manfred F. R. INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 9 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In contrast to traditional circuses, the product of the Cirque du Soleil is not a collection of different acts by star performers. It is an integration of acts into a single narrative with a universal appeal that catches the imagination and creates a bond with the audience. The the creative product is the result of a team effort. Though true to its commitment to creativity, it has transformed itself from a happy-go-lucky, creative commune into a streamlined, far-sighted, hard-nosed, and profit-wise conglomerate. Can the Cirque continue to reinvent itself, producing "extreme creativity" time and again? And are spin-offs of the brand a good thing? Will the process of growth be at the price of the Cirque's soul?Pedagogical Objectives: Though true to its commitment to creativity, it has transformed itself from a happy-go-lucky, creative commune into a streamlined, far-sighted, hard-nosed, and profit-wise conglomerate. Can the Cirque continue to reinvent itself, producing "extreme creativity" time and again? And are spin-offs of the brand a good thing? Will the process of growth be at the price of the Cirque's soul?
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Though true to its commitment to creativity, it has transformed itself from a happy-go-lucky, creative commune into a streamlined, far-sighted, hard-nosed, and profit-wise conglomerate. Can the Cirque continue to reinvent itself, producing "extreme creativity" time and again? And are spin-offs of the brand a good thing? Will the process of growth be at the price of the Cirque's soul?

In contrast to traditional circuses, the product of the Cirque du Soleil is not a collection of different acts by star performers. It is an integration of acts into a single narrative with a universal appeal that catches the imagination and creates a bond with the audience. The the creative product is the result of a team effort.
Though true to its commitment to creativity, it has transformed itself from a happy-go-lucky, creative commune into a streamlined, far-sighted, hard-nosed, and profit-wise conglomerate. Can the Cirque continue to reinvent itself, producing "extreme creativity" time and again? And are spin-offs of the brand a good thing? Will the process of growth be at the price of the Cirque's soul?

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