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Authenticity: what consumers really want

Author: Gilmore, James H. ; Pine, B. JosephPublisher: Harvard Business School Press, 2007.Language: EnglishDescription: 299 p. : Ill. ; 24 cm.ISBN: 1591391458 ; 9781591391456Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.15 .G55 2007
(Browse shelf)
Available 001228521
Total holds: 0

Includes bibliographical references and index


Authenticity What Consumers Really Want Contents Preface xi 1 Authenticity The New Business Imperative The Appeal of Real 1 2 The Demand for Authenticity Why Now? Drivers of the New Consumer Sensibility 9 3 The Supply of Inauthenticity What's Going On? Reality, Fakery, and Three Axioms of Authenticity 31 4 Rendering Authenticity What to Do Five Genres of Authenticity 45 5 Fake, Fake, It's All Fake Why Offerings Are Inauthentic Lessons from Philosophy 81 6 The Real/Fake Reality How Offerings Become Authentic Two Time-Honored Standards of Authenticity 95 7 Deconstructing Authenticity How to Assess Your Business Ten Elements of Authenticity 115 8 From Marketing to Placemaking Being What You Say You Are The Placemaking Portfolio 147 9 From Strategy to Decision Making Being True to Self Here-and-Now 179 Space 10 Finding Authenticity The Right Direction for You Real/Fake Polarities 219 Notes Acknowledgments Index About the Authors 253 283 287 301

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