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Influencer: the power to change anything

Author: Patterson, Kerry ; Grenny, Joseph ; Maxfield, David ; McMillan, Ron ; Switzler, AlPublisher: McGraw-Hill, 2008.Language: EnglishDescription: 299 p. ; 24 cm.ISBN: 007148499XType of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print BF774 .P38 2008
(Browse shelf)
Available 900178488
Book Europe Campus
Main Collection
Print BF774 .P38 2008
(Browse shelf)
Available 001228562
Total holds: 0

Includes bibliographical references and index


Contents lnfluencer Influencer Authors' Note PART 1: The Power to Change Anything Choose influence over serenity. You're an lnfluencer A small group of remarkable leaders and scholars has been quietly changing the world by influencing people's behavior. Find Vital Behaviors Big problems succumb to changes in just a few behaviors. Change the Way You Change Minds Changing behavior requires changing minds. PART 2: Make Change Inevitable The six sources of influence Make the Undesirable Desirable Personal Motivation Overcome reluctance and resistance by connecting to values. Surpass Your Limits Personal Ability New behavior requires new skills. Overinvest in learning how to master skills and emotions. Harness Peer Pressure Social Motivation Enlist leaders, partner with opinion leaders, and become an opinion leader yourself. Find Strength in Numbers Social Ability Amplify influence through just-in-time teamwork. Design Rewards and Demand Accountability Structural Motivation Modestly and intelligently reward early successes. Punish only when necessary. Change the Environment Structural A bility Harness the pervasive and invisible power of environment to support new behavior. Become an lnfluencer Overdetermine success by implementing multiple sources of influence. Additional Tools and Resources Works Cited Acknowledgments Index About the Authors 193 253

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