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Operations strategy: principles and practice

Author: Van Mieghem, Jan A. Publisher: Dynamic Ideas, 2008.Language: EnglishDescription: 466 p. : Graphs/Ill./Photos ; 26 cm.ISBN: 0975914669Type of document: BookNote: Doriot: for 2014-2015 coursesBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Textbook Collection
Print TS155 .V36 2008
(Browse shelf)
900186568
Available 900186568
Book Europe Campus
Main Collection
Print TS155 .V36 2008
(Browse shelf)
001228828
Available 001228828
Book Europe Campus
Main Collection
Print TS155 .V36 2008
(Browse shelf)
001268201
Available 001268201
Total holds: 0

Doriot: for 2014-2015 courses

Includes bibliographical references and index and glossary

Digitized

Operations Strategy Principles and Practice Contents Preface ............................................................................................................... vii I Operations Strategy: Concept and Competencies 1 Operations Strategy: Concept and Framework 1 3 1.1 What is Operations Strategy? ................................................................... 3 1.2 The Resource View of Operations .............................................................. 8 1.3 The Process View of Operations .............................................................. 10 1.4 The Competency View of Operations ....................................................... 15 1.5 A Framework for Operations Strategy .................................................... 17 1.6 Applying the Framework: Zara ............................................................... 20 1.7 Three Tools to Tailor Operations ............................................................ 22 1.8 Guidelines for Operations Strategy ........................................................ 27 1.9 Summary of Learning Objectives ........................................................... 27 Discussion Questions ................................................................................. 29 Further Reading and References.................................................................. 30 Mini-Case 1: The Swiss Watch Industry ...................................................... 32 2 Competition, Competencies, and Operations 2.1 The Concept of Operational Trade-off .................................................... 2.2 Shaping Operational Trade-offs: Examples ........................................... 2.3 Properties of Operational Trade-offs ....................................................... 2.4 Operational Efficiency and the Frontier ................................................ 2.5 Operational Efficiency and Productivity ................................................ 2.6 How to improve Operational Efficiency? Focus! ..................................... 2.7 Analyzing a Competitive Threat .............................................................. 2.8 Guidelines for Operations-based Competitive Advantage ..................... 2.9 Summary of Learning Objectives ........................................................... Discussion Questions ................................................................................. 35 35 38 43 48 50 53 58 61 63 65 Challenge Questions ..................................................................................... 65 Further Reading and References.................................................................. 66 Mini-Case 2: FedEx v. UPS ............................................................................. 68 II The Resource View: Tailoring Real Assets 3 Capacity Sizing and Investment 3.1 Capacity Strategy and Key Trade-offs ...................................................... 3.2 Challenges for Capacity Strategy ............................................................. 3.3 The Necessity and Practice of Forecasting .............................................. 3.4 Economies of Scale in Capacity Investment ............................................ 3.5 Capacity Valuation and Volatility ............................................................ 3.6 Optimal Capacity Sizing .......................................................................... 3.7 The Capacity-Inventory-Waiting Triangle ................................................. 3.8 Guidelines for Capacity Sizing ................................................................ 3.9 Summary of Learning Objectives ............................................................ Discussion Questions .................................................................................. Challenge Questions ...................................................................................... Further Reading and References................................................................... Mini-Case 3: Gujarat Apollo Industries Ltd .................................................. Appendix 3A: Calculating NPV for Operations Strategy ................................ Appendix 3B: Capacity-Inventory-Waiting Trade-offs .................................... 4 Capacity Timing and Expansion 4.1 Five Capacity Timing Strategies ............................................................... 4.2 Different Ways to Expand Capacity ........................................................ 4.3 A Capacity Timing Model ........................................................................... 4.4 Key Drivers of Capacity Timing ................................................................. 4.5 Strategic Timing: The Option Value of Waiting ........................................ 4.6 Tactical Timing: Aggregate Planning ........................................................ 4.7 Service Considerations for Capacity Adjustments .................................. 4.8 Guidelines for Capacity Timing and Adjustment ................................... 4.9 Summary of Learning Objectives ............................................................ Discussion Questions .................................................................................. Challenge Questions ...................................................................................... Further Reading and References................................................................... Mini-Case 4: Timing of IT expansions ............................................................ Appendix 4: Linear Planning Optimization in Excel ...................................... 5 Capacity Types, Flexibility and Consolidation 5.1 Different Types of Resources and Capacity ............................................ 5.2 Benefits of Flexibility .................................................................................. 5.3 Obstacles to Achieving Flexibility ............................................................. 5.4 Product Design Strategies for Flexibility ................................................. 5.5 Process Design Strategies for Flexibility .................................................. 5.6 Mass Customization ............................................................................... 5.7 Valuing Flexibility and Consolidation ..................................................... 5.8 Optimizing Flexibility for a Multi-Product Firm ...................................... 5.9 Tailored Flexibility ...................................................................................... 5.10 Guidelines for Capacity Flexibility ......................................................... 5.11 Summary of Learning Objectives .......................................................... Discussion Questions .................................................................................. Analytical Questions ...................................................................................... Further Reading and References................................................................... 69 71 71 75 78 82 84 89 93 100 102 104 104 105 107 108 114 117 117 122 124 126 131 135 140 142 144 145 145 146 147 149 153 153 156 159 160 165 167 170 176 180 184 185 186 187 187 Mini-Case 5: Strategic Network Flexibility using FlexCap ........................... 189 Appendix 5: Optimization using Simulation in Excel................................... 192 6 Capacity Location, Global Networks and Offshoring 6.1 Globalization and Operations ............................................................... 6.2 Strategic Framework for Location Decisions ......................................... 6.3 Four Types of Location Analyses ............................................................ 6.4 Network Choices: Centralize or Distribute? ........................................... 6.5 Network Choices: Localize or Standardize? ............................................ 6.6 Network Choices: Integrate or Separate?............................................... 6.7 Global Network Valuation: Flexibility and Currency Risk ..................... 6.8 Offshoring ................................................................................................ 6.9 Guidelines ............................................................................................. 6.10 Summary of Learning Objectives ......................................................... 197 197 203 208 212 214 216 218 221 226 227 Discussion Questions ................................................................................. 228 Further Reading and References.................................................................. 228 Mini-Case 6: Mexico or China? Managing a Global Network ....................... 230 III The Process View: Tailoring Activity Networks 233 7 Strategic Sourcing, Supply Management, and Outsourcing 235 7.1 Strategic Sourcing: Concept and Framework ........................................ 235 7.2 The Spectrum of Sourcing Relationships .............................................. 240 7.3 A Framework for the Outsourcing Decision ........................................... 246 7.4 Total Cost of Ownership ......................................................................... 250 7.5 Structured Sourcing Contracts ............................................................ 254 7.6 Multi-sourcing and Tailored Sourcing ................................................... 260 7.7 Technology, Sourcing, and Value Chain Disintegration........................ 262 7.8 Guidelines for Successful Sourcing ....................................................... 266 7.9 Summary of Learning Objectives ........................................................... 268 Discussion Questions ................................................................................. 269 Further Reading and References.................................................................. 270 Mini-Case 7: Bose 301SE: Sourcing and Contracting ................................ 272 8 Demand and Revenue Management 273 8.1 Demand and Revenue Management: Concepts .................................... 273 8.2 Obstacles to Revenue Management........................................................ 279 8.3 Customer Segmentation and Product Design ....................................... 280 8.4 Time Segmentation and Dynamic Pricing .............................................. 287 8.5 Capacity Reservation and Overbooking ................................................. 292 8.6 Capacity Segmentation and Allocation .................................................. 300 8.7 Summary of Learning Objectives ........................................................... 305 Discussion Questions ................................................................................. 308 Challenge Questions .................................................................................... 308 Further Reading and References.................................................................. 308 Appendix 8: Price Optimization of Linear Demand....................................... 310 9 Risk Management and Operational Hedging 9.1 Risk Management: Concept and Process ............................................... 9.2 Identification of Operational Hazards ................................................... 9.3 Risk Assessment and Valuation ............................................................ 9.4 Tactical Risk Decisions ........................................................................... 9.5 Strategic Risk Mitigation ........................................................................ 9.6 Four Operational Hedging Strategies .................................................... 9.7 Financial Hedging of Operational Risk .................................................. 9.8 Tailored Operational Hedging ................................................................. 9.9 Guidelines for Operational Risk Management....................................... 9.10 Summary of Learning Objectives ......................................................... Discussion Questions ................................................................................. Analytical Questions ..................................................................................... Further Reading and References.................................................................. Mini-Case 9: Dell Computer .......................................................................... 10 Improvement and Innovation 10.1 Improvement as a Process ................................................................... 10.2 Learning and Improvement .................................................................. 10.3 The Learning Curve............................................................................... 10.4 Innovation and Unforeseeable Uncertainty ......................................... 10.5 Managing Unk Unks and Complexity in Innovation ........................... 10.6 Innovation, Improvement, and Encroachment ................................... 10.7 Innovation, Improvement, and Competition......................................... 10.8 Guidelines for Improvement and Innovation ....................................... 10.9 Summary of Learning Objectives ......................................................... Discussion Questions ................................................................................. Further Reading and References.................................................................. Mini-Case 10: Quantum-Seagate: Competing on Innovation ..................... 313 313 318 321 327 330 332 335 339 344 345 347 347 347 349 351 351 357 360 366 370 373 375 379 380 382 382 384 IV Integrating Case Studies 11 Harley-Davidson Motor Company History (1903-1992) and Company Information .......................................... The 1992 Capacity Decision ......................................................................... More Growth in Demand................................................................................ Strategic Choices .......................................................................................... Discussion Questions ................................................................................. 12 Seagate Technology 389 391 391 397 399 401 403 405 Discussion Questions ................................................................................. 413 13 Peapod Grocery Industry Overview ............................................................................ Peapod ............................................................................................................ Webvan.............................................................................................................. What's Next? Tesco's Entry ........................................................................... Discussion Questions ................................................................................. Appendix 13: Peapod's Operating Data ........................................................ 415 415 418 423 424 425 428 V Appendices A Make-to-Stock Operations (EOQ Review) B Safety Capacity and Inventory (Newsvendor Review) C Make-to-Order and Service Operations (Queuing Review) D Simple Forecasting Techniques Glossary Notation Name Index Subject Index 429 431 435 439 443 445 455 457 461

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