Strategic management of technological innovation
Author: Schilling, Melissa A. Publisher: McGraw-Hill, 2008.Edition: International and 2nd ed.Language: EnglishDescription: 313 p. : Graphs/Ill. ; 24 cm.ISBN: 0071259422Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Textbook Collection |
HD45 .S34 2008
(Browse shelf) 900178297 |
Consultation only | 900178297 |
Includes bibliographical references and index
Digitized
Brief Contents Strategic Management of Technological Innovation Strategic Management of Technological Innovation 1 Introduction 1 PART ONE Industry Dynamics of Technological Innovation 11 2 Sources of Innovation 13 3 Types and Patterns of Innovation 37 4 Standards Battles and Design Dominance 63 83 5 Timing of Entry PART TWO Formulating Technological Innovation Strategy 101 6 7 Defining the Organization's Strategic Direction Choosing Innovation Projects Collaboration Strategies 153 Protecting Innovation 177 127 103 8 9 PART THREE Implementing Technological Innovation Strategy 203 10 Organizing for Innovation 205 11 12 Managing the New Product Development Process 229 Managing New Product Development Teams 255 13 Crafting a Deployment Strategy 27 1 INDEX 297
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