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Strategic management of technological innovation

Author: Schilling, Melissa A. Publisher: McGraw-Hill, 2008.Edition: International and 2nd ed.Language: EnglishDescription: 313 p. : Graphs/Ill. ; 24 cm.ISBN: 0071259422Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Textbook Collection
Print HD45 .S34 2008
(Browse shelf)
Consultation only 900178297
Total holds: 0

Includes bibliographical references and index


Brief Contents Strategic Management of Technological Innovation Strategic Management of Technological Innovation 1 Introduction 1 PART ONE Industry Dynamics of Technological Innovation 11 2 Sources of Innovation 13 3 Types and Patterns of Innovation 37 4 Standards Battles and Design Dominance 63 83 5 Timing of Entry PART TWO Formulating Technological Innovation Strategy 101 6 7 Defining the Organization's Strategic Direction Choosing Innovation Projects Collaboration Strategies 153 Protecting Innovation 177 127 103 8 9 PART THREE Implementing Technological Innovation Strategy 203 10 Organizing for Innovation 205 11 12 Managing the New Product Development Process 229 Managing New Product Development Teams 255 13 Crafting a Deployment Strategy 27 1 INDEX 297

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