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Why people buy things they don't need: understanding and predicting consumer behavior

Author: Danziger, Pamela N. Publisher: Kaplan Publishing, 2004.Language: EnglishDescription: 290 p. : Graphs/Photos ; 23 cm.ISBN: 0793186021Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .D36 2004
(Browse shelf)
001214778
Available 001214778
Total holds: 0

Includes bibliographical references

Digitized

Why People Buy Things They Don't Need Understanding and Predicting Consumer Behavior Contents Introduction vii PART ONE The Ins and Outs of Discretionary Spending I. WHY DO PEOPLE BUY THINGS THEY DON'T NEED? I 2. WHAT WE NEED: MORE THAN YOU EVER IMAGINED 8 3. IF CONSUMER SPENDING IS THE ENGINE OF THE ECONOMY, THEN DISCRETIONARY SPENDING IS THE "GAS" 22 4. THE 14 JUSTIFIERS THAT GIVE CONSUMERS PERMISSION TO BUY 59 PART TWO Do I Really Need That? What People Buy 5. WHAT THINGS PEOPLE BUY THAT THEY DON'T NEED 94 6. WHAT PEOPLE BUY: PERSONAL LUXURIES 114 7. WHAT PEOPLE BUY: ENTERTAINMENT, RECREATION, AND HOBBIES 141 8. WHAT PEOPLE BUY: HOME FURNISHINGS AND HOME DECOR 184 PART THREE The Future of Discretionary Spending 9. TRENDS THAT IMPACT WHY PEOPLE BUY THINGS THEY DON'T NEED 243 10. PULLING IT ALL TOGETHER: HOW TO SELL MORE 266 Bibliography 276 Index 278 About the Author 291

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