Why people buy things they don't need: understanding and predicting consumer behavior
Author: Danziger, Pamela N. Publisher: Kaplan Publishing, 2004.Language: EnglishDescription: 290 p. : Graphs/Photos ; 23 cm.ISBN: 0793186021Type of document: BookBibliography/Index: Includes bibliographical references
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.32 .D36 2004
(Browse shelf) 32419001214778 |
Available | 32419001214778 |
Includes bibliographical references
Digitized
Why People Buy Things They Don't Need Understanding and Predicting Consumer Behavior Contents Introduction vii PART ONE The Ins and Outs of Discretionary Spending I. WHY DO PEOPLE BUY THINGS THEY DON'T NEED? I 2. WHAT WE NEED: MORE THAN YOU EVER IMAGINED 8 3. IF CONSUMER SPENDING IS THE ENGINE OF THE ECONOMY, THEN DISCRETIONARY SPENDING IS THE "GAS" 22 4. THE 14 JUSTIFIERS THAT GIVE CONSUMERS PERMISSION TO BUY 59 PART TWO Do I Really Need That? What People Buy 5. WHAT THINGS PEOPLE BUY THAT THEY DON'T NEED 94 6. WHAT PEOPLE BUY: PERSONAL LUXURIES 114 7. WHAT PEOPLE BUY: ENTERTAINMENT, RECREATION, AND HOBBIES 141 8. WHAT PEOPLE BUY: HOME FURNISHINGS AND HOME DECOR 184 PART THREE The Future of Discretionary Spending 9. TRENDS THAT IMPACT WHY PEOPLE BUY THINGS THEY DON'T NEED 243 10. PULLING IT ALL TOGETHER: HOW TO SELL MORE 266 Bibliography 276 Index 278 About the Author 291
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