Modern competitive strategy
Author: Walker, Gordon Publisher: McGraw-Hill, 2007.Edition: 2nd ed.Language: EnglishDescription: 346 p. : Graphs ; 23 cm.ISBN: 0071254404Type of document: BookBibliography/Index: Includes bibliographical references and glossary
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Main Collection |
HD30.28 .W35 2007
(Browse shelf) 900179676 |
Available | 900179676 | |||
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Europe Campus Main Collection |
HD30.28 .W35 2007
(Browse shelf) 32419001214687 |
Available | 32419001214687 | |||
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Europe Campus Main Collection |
HD30.28 .W35 2007
(Browse shelf) 32419001214695 |
Available | 32419001214695 |
Includes bibliographical references and glossary
Digitized
Modern Competitive Strategy Brief Contents about the author iv preface v Expanding the Scope of the Firm 209 8. Competing in Global Markets 211 9. New Business Development 239 10. Managing the Multibusiness Firm 255 Introduction 1 1. What Is Strategy? 3 Building Competitive Advantage 21 2. Building Competitive Advantage 23 3. Industry Analysis 55 Governing the Firm 277 11. Corporate Governance 279 12. Strategic Planning and Decision Making 307 glossary 328 4. Competing over Time: Industry and Firm Evolution 89 5. Strategy Execution 123 index 336 Managing the Boundaries of the Firm 153 6. 7. Vertical Integration and Outsourcing 155 Partnering 183
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