INSEAD Library

Includes bibliographical references and index

Includes chapter by Shantanu Bhattacharya "Delivering the product: defining specifications", p. 377-399

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.

Digitized

Handbook of New Product Development Management Contents List of contributors Foreword and introduction Christoph H. Loch and Stylianos Kavadias vii xv 1 Managing new product development: An evolutionary framework Christoph H. Loch and Stylianos Kavadias 2 Technology strategy Arnoud De Meyer and Christoph H. Loch 3 Competitive positioning through new product development Elie Ofek 4 Economic models of product family design and development Vish V. Krishnan and Karthik Ramachandran 5 Creativity in new product development: An evolutionary integration Lee Fleming and Santiago Mingo 6 Resource allocation and new product development portfolio management Stylianos Kavadias and Raul 0. Chao 7 Organization design for new product development Manuel E. Sosa and Jürgen Mihm 8 Product development performance measurement Mohan V. Tatikonda 1 27 49 87 113 135 165 199 9 Modularity and supplier involvement in product development Young Ro, Sebastian K Fixson, and Jeffrey K. Liker 10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process Edward G. Anderson Jr., Alison Davis-Blake, S. Sinan Erzurumlu, Nitin R. Joglekar, and Geoffrey G. Parker 11 Hierarchical planning under uncertainty: Real options and heuristics Nitin R. Joglekar, Nalin Kulatilaka, and Edward G. Anderson Jr. 12 Coordination and information exchange Christoph H. Loch and Christian Terwiesch 13 Who do I listen to? The role of the customer in product evolution Kamalini Ramdas, Michael Meyer, and Taylor Randall 14 Delivering the product: Defining specifications Shantanu Bhattacharya 15 Learning by experimentation: Prototyping and testing Stefan Thomke 16 Users, experts, and institutions in design Karl T. Ulrich 17 Project risk management in new product development Svenja C. Sommer, Christoph H. Loch, and Michael T. Pich 18 Evaluating the product use cycle: 'Design for service and support' Keith Goffin 19 New service development Weiyu Tsai, Rohit Verma, and Glen Schmidt Index 217 259 291 315 345 377 401 421 439 467 495 527