IDEO: service design (A and B)
Author: Bhavnani, Ritesh ; Sosa, Manuel E.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2006.Language: EnglishDescription: 25 p. + 9 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.edu • Revised editionAbstract: This case describes how IDEO adapt its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose, according to the innovation project.Pedagogical Objectives: The case study aims to: · Reinforce the notion of the five-step "Innovation Process" that can be used for any design project, whether it is a service or a product. (The five steps of the IDEO Process are: Observe ® Synthesize ® Generate Ideas ® Refine ® Implement). · Highlight the differences between product and service design, and the subtle differences in the respective processes. · Introduce the notion of IDEO "methods" as a set of interchangeable tools to be used according to the type of project being worked on, and identify when is it best to use them. Introduce the concept of knowledge brokering and examine the ways in which the transfer of knowledge is carried out across a distributed organization.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | BC007963 | ||||
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Europe Campus INSEAD Publications Display | Consultation only | BC007962 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Revised edition
This case describes how IDEO adapt its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose, according to the innovation project.
The case study aims to:
· Reinforce the notion of the five-step "Innovation Process" that can be used for any design project, whether it is a service or a product. (The five steps of the IDEO Process are: Observe ® Synthesize ® Generate Ideas ® Refine ® Implement).
· Highlight the differences between product and service design, and the subtle differences in the respective processes.
· Introduce the notion of IDEO "methods" as a set of interchangeable tools to be used according to the type of project being worked on, and identify when is it best to use them.
Introduce the concept of knowledge brokering and examine the ways in which the transfer of knowledge is carried out across a distributed organization.
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