INSEAD Library

Includes bibliographical references and index

Digitized

Sport Business Future List of Figures and Tables Foreword by Kevan Gosper Acknowledgements List of Abbreviations Introduction vi vii ix X Chapter I The Sport Business Solution: The Fourth Place The Third Place A Radical Future? Pace, Change and FuturesThinkng A Comment on Method Setting the Future Scene A Critical View of Futures Studies Chapter 2 Sport Business Singularity: Real Virtuality Spectacular Change Artific~alIntelligence and the Human Brain Trans-humanity Trans-human Sport Soul Catchers and Virtual Immortality Sport, Super-intelligence and the Supernet l Robot Chapter 3 Athletes of the Future: Cyborgs, Mutants and Clones Crystal Ball Gazing Medal-winnmg Mutations Gene Doping Insulin-like Growth Factor I Measuring Conventional Sport with Technology Virtual Athletes iii iv Contents Sport Competitions of the Future: Free Markets and Freak Markets Introduction The Future of Sporting Competitions Future Billionaires? What is an Athlete Worth? Athletes a Assets s The Sport Business of Athletes Chapter 4 Chapter 5 Tribal Sport Business: Caveman, Fan and Clan The Tribal Experience The Tribal Bond The Sports Tr~be Cultivating Clans Sport and Social Identity Belongen Chapter 6 Worship in the Sport Cathedral: Keeping the Faith Nietzsche was a Sports Fan Consciousness and Soul The Flow The Symbolic Potential of Sport Virtual Sport Worship Zen and the A r t of Sport Business Full Circle: A New Physicality Chapter 7 Corporate Sport Citizenship: Tigers and Sharks Social Capital Fad o r Future? Corporate Citizensh~p: Getting t o Here Dimensions of Corporate Citizenship Prosperity Factors The Fittest Organisations are those that are Socially Relevant Corporate Engagement:Bottom Line Community Involved Business Characteristics of Sport Organ~sations Big Brother is Watching: Behave or be Punished Domestic Corporate Sport Citizenship Using Sport to Improve Communities Chapter 8 Green Sport Business: Greenbacks and Green Thumbs It's Easy Being Green (Sport) Environmental Impact of Sport The Greening of Sport Sustainability EnvironmentalThreats The Likelihood of Sustainability Sport Carr~es GreenVirus the Can Sport Save the World? Involvement of the Sport Industry Business Chapter 9 Cultural Sport Business: The Games Must Go On Sport a a CulturalVehicle s Sport and Cultural Convergence Nationalism and Factionalism Sport and Conflict Sport and Reconciliation Sport: The History and Future of Capitalism Sport and Politics Sport and Culture Culture and the Future of Sport Chapter I 0 The New Frontiers of Sport Business: Sport Business as Unusual The Wave of Technology Imminent Key Technologies Cyber and Digital Sport Gaming Cyber-sport as the New Modality Virtual Fandom: From the Actual Club to thevirtual Hub Outer Space for Place Fiction on the Field Implications for the Future Delivery of Management and Marketing in Sport A Sport Business Future Epilogue Index