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The Case study handbook: how to read, discuss, and write persuasively about cases

Author: Ellet, William Publisher: Harvard Business School Press, 2007.Language: EnglishDescription: 273 p. : Ill./Photos ; 24 cm.ISBN: 9781422101582Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Reference Section - Career
Print Z20 .E55 2007
(Browse shelf)
900177559
Available 900177559
Book Asia Campus
Reference Section - Career
Print Z20 .E55 2007
(Browse shelf)
900177566
Available 900177566
Book Asia Campus
Reference Section - Career
Print Z20 .E55 2007
(Browse shelf)
900177573
Available 900177573
Book Europe Campus
Main Collection
Print Z20 .E55 2007
(Browse shelf)
001295689
Available 001295689
Book Europe Campus
Main Collection
Print Z20 .E55 2007
(Browse shelf)
001235641
Available 001235641
Book Middle East Campus
Main Collection
Print Z20 .E55 2007
(Browse shelf)
500011360
Available 500011360
Total holds: 0

Includes bibliographical references and index

Digitized

CONTENTS The case study handbook Introductjon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 Persuasion,Argument, and the Case Method . . . . . . . 5 2 What Is a Case? . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 PART I ANALYSIS 3 How to Analyze a Case . . . . . . . . . . . . . . . . . . . . . .19 4 Case Analysis Demonstration . . . . . . . . . . . . . . . . .37 CASE STUDY: ''Malaysia in the 1990s (A)" 5 Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)" 6 Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 CASE STUDY: "General Motors: Packard Electric Division" 7 Evaluations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75 Materials Corporation: The Electronic Products Division (Abridged)" CASE STUDY: "Allentown PART I1 DISCUSSION 8 How to Discuss a Case . . . . . . . . . . . . . . . . . . . . .89 PART I11 WRITING 9 How to Write a Case-Based Essay . . . . . . . . . . . . 105 10 Problem Essays . . . . . . . . . . . . . . . . . . . . . . . . . . 119 CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)" Sample essay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 1 1 Decision Essays . . . . . . . . . . . . . . . . . . . . . . . . . . 135 CASE STUDIES: "General Electric: Major Appliance Business Group (Abridged)" and "Whistler Corporation (A)" Sample essays . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145 12 Evaluation Essays . . . . . . . . . . . . . . . . . . . . . . . . . 163 Disguised case . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 Sample essay . . . . . . . . . . . . . . . . . . . . . . . . . . . . .176 PART IV CASES FOR ANALYSIS A N D WRITING "Allentown Materials Corporation: . . . . . . . . . . . 183 The Electronic Products Division (Abridged)" "General Electric: Major Appliance . . . . . . . . . . . 197 Business Group (Abridged)" "General Motors: Packard Electric Division" "Malaysia in the 1990s (A)" "Whistler Corporation (A)" Acknowledgments . . . . 215 . . . . . . . . . . . . . . . . . 235 . . . . . . . . . . . . . . . . .255 . . . . . . . . . . . . . . . . . . . . . . . .267 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .269 About the Author . . . . . . . . . . . . . . . . . . . . . . . . 273

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