INSEAD Library

This book is accompanied by a brochure with the same title. The brochure gives an overview over six selected models that seem particularly appropriate to meet certain objectives. To access the brochure, please click the PDF Document link

Includes bibliographical references

Digitized

Assessment, Evaluation, Improvement: Success through Corporate Culture Table of Contents Figures and Tables .............................................................................................. 7 To the Reader ...................................................................................................... 9 Preface .................................................................................................................. 11 1. Introduction ..................................................................................................... 14 2. Culture and Performance ............................................................................... 16 3. Diversity in the Conceptualization and Assessment of Culture in Organizations ................................................................................................ 22 4. Overview of Existing Assessment Approaches ............................................. 30 5. Assessing Corporate Culture: Single-Method Approaches.......................... 35 5.1 Survey Instruments ................................................................................... 5.1.1 Surveys with a Focus on Single Components of Culture .............. 5.1.1.1 Organizational Practices Questionnaire ............................ 5.1.1.2 Organizational Culture Profile .......................................... 5.1.1.3 Organizational Culture Inventory ..................................... 5.1.1.4 Organizational Norms Opinionnaire.................................. 5.1.1.5 Organizational Culture Profile .......................................... 5.1.1.6 Denison Organizational Culture Survey ........................... 5.1.1.7 Culture Types..................................................................... 5.1.1.8 Organizational Values Questionnaire ............................... 5.1.1.9 Organizational Ideologies ................................................. 5.1.2 Surveys with a Focus on Several Components of Culture ............ 5.1.2.1 OASIS Culture Questionnaire ........................................... 5.1.2.2 Organizational Culture Questionnaire .............................. 35 36 36 40 43 47 50 54 62 66 69 71 72 76 5.1.2.3 Organizational Culture Survey ........................................ 80 5.1.2.4 Unterreitmeier and Schwinghammer ................................. 84 5.2 Inductive Approaches ............................................................................. 87 5.2.1 Organizational Narrative Approaches ......................................... 87 5.2.2 Assumptional Analysis................................................................. 90 5.2.3 Bourgeois and Jemison ................................................................... 93 5.2.4 The Repertory Grid Technique .................................................... 96 5.2.5 Concept Mapping/Pattern Matching ............................................ 99 6. Assessing Corporate Culture: Multiple-Method Approaches ................ 105 6.1 The approach of the Bertelsmann Stiftung ........................................... 105 6.2 Culture Orientations .............................................................................. 109 6.3 Value Culture and Corporate Performance .......................................... 113 6.4 WerteManagementSystemZfW................................................................ 117 6.5 Culture Assessment ............................................................................... 119 6.6 Schein's approach to culture analysis ................................................... 122 6.7 Ethnography .......................................................................................... 126 7. Evaluation .................................................................................................... 129 8. Recommendations........................................................................................ 147 References ........................................................................................................ 154 Websites ............................................................................................................ 165 The Author ....................................................................................................... 166 The Bertelsmann Stiftung ............................................................................... 167