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Pure water: Procter and Gamble's partnership with non-profit organisations is proof that local markets can be won over to new products

Author: Hanson, Margaret INSEAD Area: Economics and Political ScienceIn: World Business, no. 10, April 2007 Language: EnglishDescription: p. 58-63.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC007901
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