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Innovation: the five disciplines for creating what customers want

Author: Carlson, Curtis ; Wilmot, William W.Publisher: Crown Business 2006.Language: EnglishDescription: 356 p. ; 24 cm.ISBN: 0307336697Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD45 .C37 2006
(Browse shelf)
Available 001223977
Total holds: 0

Includes bibliographical references and index


Innovation The Five Disciplines for Creating What Customers Wants Contents WHY LISTEN TO US? 1 1) THE ESSENCE OF INNOVATION: How Frank Hit a Home Run 6 2) INNOVATE OR DIE: The Exponential Economy 22 DISCIPLINE 1: IMPORTANT NEEDS 3) WORK ON IMPORTANT CUSTOMER AND MARKET NEEDS: The RFID Tag 49 4) CREATING CUSTOMER VALUE: Your Only Job 64 DISCIPLINE 2: VALUE CREATION 5) IT'S As SIMPLE As NABC: How Liz Got Her Big Job 85 6) WATERING HOLES FOR CREATING VALUE: The Day the BBC Walked In 101 7) MORE IDEAS FOR FASTER VALUE CREATION: Origins of Linux 114 8) YOUR ELEVATOR PITCH: How HDTV Began 127 9) YOUR INNOVATION PLAN: From the Ski Slope to the Firehouse 138 DISCIPLINE 3: INNOVATION CHAMPIONS 10) A CHAMPION: The Mayor of Kellyville 157 DISCIPLINE 4: INNOVATION TEAMS 11) GENIUS OF TEAMS: Douglas Engelbart and the Birth of the Personal Computer 169 12) FORMING THE INNOVATION TEAM: How We Won an Emmy for HDTV 183 13) OVERCOMING BLOCKAGES TO INNOVATION: Jim Torpedoes a Splendid Idea 200 14) INNOVATION MOTIVATORS: Saving Larry's Life 220 DISCIPLINE 5: ORGANIZATIONAL ALIGNMENT 15) YOUR INNOVATION TEAM: You Can Start Now 235 16) THE INNOVATION ENTERPRISE: Continuous Value Creation (CVC) Throughout 247 17) INNOVATION'S FIVE DISCIPLINES: A Foundation for National Competitiveness in a World of Abundance 264 APPENDIX: Value Factor Analysis 293 GLOSSARY 299 NOTES 305 ACKNOWLEDGMENTS 339 INDEX 343

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