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Contemporary strategy analysis

Author: Grant, Robert M. Publisher: Blackwell, 2008.Edition: 6th ed.Language: EnglishDescription: 482 p. : Graphs ; 25 cm.ISBN: 1405163095Type of document: BookBibliography/Index: Includes bibliographical references and index
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Book (short loan) Asia Campus
Textbook Collection
Print HD30.28 .G73 2008
(Browse shelf)
900178228
Available 900178228
Book (short loan) Asia Campus
Textbook Collection
Print HD30.28 .G73 2008
(Browse shelf)
900195898
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Book Europe Campus
Main Collection
Print HD30.28 .G73 2008
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001212905
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Book Middle East Campus
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Print HD30.28 .G73 2008
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Includes bibliographical references and index

Digitized

Contemporary Strategy Analysis Brief Contents Part I Introduction 1 1 The Concept of Strategy 3 PART II The Tools of Strategy Analysis 31 2 Goals, Values, and Performance 33 3 Industry Analysis: The Fundamentals 64 4 Further Topics in Industry and Competitive Analysis 96 5 Analyzing Resources and Capabilities 123 6 Organization Structure and Management Systems 169 PART III The Analysis of Competitive Advantage 201 7 The Nature and Sources of Competitive Advantage 203 8 Cost Advantage 223 9 Differentiation Advantage 240 PART IV Business Strategies in Different Industry Contexts 261 10 Industry Evolution and Strategic Change 263 11 Technology-based Industries and the Management of Innovation 288 12 Competitive Advantage in Mature Industries 320 PART V Corporate Strategy 337 13 Vertical Integration and the Scope of the Firm 339 14 Global Strategies and the Multinational Corporation 361 15 Diversification Strategy 393 16 Managing the Multibusiness Corporation 414 17 Current Trends in Strategic Management 443

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