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Out of left field: major marketing failures grab a lot of attention. But why such failures occur is often over looked
Author: Smith, N. Craig INSEAD Area: Faculty at LargeIn: Business Strategy Review, vol. 18, no. 2, summer 2007 Language: EnglishDescription: p. 55-59.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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