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Out of left field: major marketing failures grab a lot of attention. But why such failures occur is often over looked

Author: Smith, N. Craig INSEAD Area: Faculty at LargeIn: Business Strategy Review, vol. 18, no. 2, summer 2007 Language: EnglishDescription: p. 55-59.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC007884
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