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E-business intelligence: turning information into knowledge into profit

Author: Liautaud, Bernard Publisher: McGraw-Hill, 2000.Language: EnglishDescription: 306 p. : Graphs/Ill. ; 24 cm.ISBN: 0071364781Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD38 .L53 2000
(Browse shelf)
Available 900198929
Book Europe Campus
Main Collection
Print HD38 .L53 2000
(Browse shelf)
Available 001212749
Total holds: 0

Includes bibliographical references and index and glossary


E-Business Intelligence Turning Information into Knowledge into Profit Contents Acknowledgments xi Part 1 The Quest for Intelligence 1. The New e-Business Intelligentsia The New Imperative 4 Fundamentals of Intelligence 5 Currency of the New Economy 6 Moving to Intelligence Everywhere 7 The B2B Intelligence Opportunity 10 Do It or Die 12 The Ever-Shifting Ground 12 3 2. Information Governance Information Dictatorship 16 Information Anarchy 19 Information Democracy 20 Information Embassies 25 Take the Test 26 Summary 32 15 3. The Value of Information The Data Liability Zone: When Data Is Just a Cost 37 The First Return on Information Zone: Implementing Departmental Business Intelligence 38 The Enterprise Intelligence Zone: Applying Business Intelligence across Departments 39 The Extended Enterprise Zone: Extending the Value of Existing Relationships through Value-Added Information Sharing 40 The Information Merchandising Zone: Selling Data to New Types of Customers via Intelligent Extranets 41 35 4. Data Overload 43 The Inexorable Rise of Data Volumes 45 The Data Silo Problem 47 The Globalization Challenge 53 The Data Quality Issue 55 Strategies to Deal with Data Overload 58 Summary 65 5. e-Business Intelligence at Work Questions People Ask 68 The Marketing Analyst 74 The Purchasing Manager 78 Sources of Data 83 67 Part 2 Information Democracies 6. Enterprise Business Intelligence Making Better Faster Decisions 94 Controlling the Company's Course: Balancing the Corporate Scorecard 107 Business Intelligence, Business Benefits 109 Successful Strategies for Implementing an Enterprise Business Intelligence System 128 Summary 134 93 7. Customer Intelligence The 360° Relationship 138 The Utopian Segment of One: Segmentation 101 142 The ABCs of CRM 146 New Forms of Customer Value Management 161 Summary 163 135 8. Ecommerce Intelligence Performing without a Net: The Particulars of Web Business 166 The Need for Ecommerce Intelligence 171 Intelligent Scenarios: Benefits of Business Intelligence for Ecommerce 190 A Note on Privacy 191 165 Part 3 Information Embassies 9. e-Business Intelligence Extranets From Trading Products to Sharing Information 196 Evolving Models for Data Sharing 201 e-Business Intelligent Extranets: Tomorrow's Information ATMs 202 Risks and Rewards 204 Summary 212 195 10. Customer Care Extranets A Win-Win Relationship 215 Summary 226 213 11. Empty, as no business book should have a Chapter 11! 12. Information Brokers Design and Circumstance 228 Summary 234 227 13. Supply Chain Extranets The Supply Chain Extranet Opportunity 239 Supply Chain Basics 241 Optimizing the Supply Chain 243 The Rise of Digital Marketplaces 249 Summary 255 237 Part 4 Vision for Tomorrow 14. The e-Business Intelligence Future e-Business Intelligence Every Day 260 Intelligence Everywhere 264 Intelligence for All 267 Management by Information 268 A "Normalized" World 270 The Big Hits and Misses 274 Summary 275 Final Note to the Reader 275 259 A. Popular Misconceptions about an e-Business Intelligence Implementation Misconception No. 1: Sharing Information Means Losing Control 278 Misconception No. 2: Self-Service Is a Waste of Time for the Users 278 Misconception No. 3: IT Cannot Understand the Business 279 Misconception No. 4: We Do Not Need All That Data Anyway 281 277 B. The Search for Return: Justifying the Investment Bibliography Glossary Index 283 289 291 299

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