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Hidden in plain sight: how to find and execute your company's next big growth strategy

Author: Joachimsthaler, Erich Publisher: Harvard Business School Press, 2007.Language: EnglishDescription: 253 p. : Graphs ; 24 cm.ISBN: 1422101657Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2746 .J63 2007
(Browse shelf)
001223282
Available 001223282
Total holds: 0

Includes bibliographical references and index

Digitized

Hidden in Plain Sight How to Find and Execute Your Company's Next Big Growth Strategy Contents Preface and Acknowledgments ix Part I Hidden Opportunities to Innovate and Grow One Looking from the Outside In Two Capturing the Ecosystem of Demand 3 27 Part II Demand-First Innovation and Growth Model Three Creating the Demand Landscape How Frito-Lay Positioned an Existing Brand to Intersect with Consumers' Daily Life Four Reframing the Opportunity Space How Allianz Identified New Opportunity Spaces Five Structuring the Opportunity Space How GE Healthcare Found Imagination Breakthroughs Through Defining a New Growth Platform Six Formulating a Strategic Blueprint for Action How State Street Reinvented Its Business and How the Axe Brand Redefined an Entire Category 127 111 85 59 Part Ill Strategies for Realizing Customer Advantage Seven Creating Customer Advantage Eight Connecting with and Engaging Customers Nine Internalizing the Innovation and Growth Agenda Notes 225 Index 235 About the Author 253 153 171 197

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