INSEAD Library

Includes bibliographical references and index

Digitized

The Corporate Culture Handbook How to plan, implement and measure a successful culture change programme Contents List of Figures............................................................................................... viii Glossary of Terms............................................................................................x About the Author........................................................................................... xii Acknowledgements..................................................................................... xfii Preface............................................................................................................... xv PART 1: PRACTICE INTO THEORY 1 HSBC and the New Millennium ........................................................... 3 1.1 Background ................................................................................... 3 1.2 Culture Change Programme Overview ............................... 9 1.3 Outcomes and Results for HSBC ...................................... 24 1.4 Chapter Summary .................................................................... 31 2 Corporate Culture Defined ......................................................... 33 2.1 A Historical Perspective ......................................................... 33 2.2 A Paradigm Shift ....................................................................... 45 2.4 Chapter Summary .................................................................... 79 3 The Business Case .................................................................................. 83 3.1 The Case FOR Corporate Culture Management ............................................................................. 83 3.2 The Case AGAINST Corporate Culture Management ............................................................................. 95 3.3 Chapter Summary .................................................................... 99 vi The Corporate Culture Handbook 4 Culture Myths Exploded ............................................................ 103 4.1 Culture Myths Exploded .................................................... 103 4.2 Chapter Summary .................................................................. 107 PART 2: THEORY INTO PRACTICE 5 Back to the Drawing Board ..................................................... 111 5.1 The Five Basic Questions ................................................... 112 5.2 Conducting a Culture Assessment ................................ 118 5.3 Gather Commitment in the Corridors of Power ................................................................................... 150 5.4 Chapter Summary .................................................................. 154 6 Form the Strategic Management Team ..................................... 159 6.1 Culture Management versus Culture Change ........... 159 6.2 Strategic Management .......................................................... 161 6.3 Identify Change Agents ....................................................... 167 6.4 Chapter Summary .................................................................. 170 7 Create Programme Vision and Define Strategy .............. 173 7.1 Strategic Vision and Planning ......................................... 173 7.2 Winning Strategies ................................................................ 194 7.3 Chapter Summary ................................................................. 204 8 Organise the Workforce ............................................................. 205 8.1 Key Roles: Phase One ............................................................ 205 8.2 Other New Roles: Phase Two ............................................. 211 8.3 Strategic Partners to the Change Effort ........................ 218 8.4 Chapter Summary .................................................................. 219 9 Design Core Programme and Embedding Mechanisms ...................................................................................... 221 9.1 The Core Programme ............................................................. 224 9.2 Support Activities and Embedding Mechanisms ........................................................................... 253 9.3 The Setting .................................................................................257 9.4 The Implementation Plans .................................................. 259 9.5 Chapter Summary .................................................................. 260 Contents vii 10 Communicate Vision and Programme Roll-Out.................... 263 10.1 Communication Channel Analysis............................... 263 10.2 Communicate the Vision................................................... 269 10.3 Core Programme Roll-Out................................................ 273 10.4 Control of Communications.............................................278 10.5 Chapter Summary............................................................... 278 11 Manage the Human Landscape.....................................................281 11.1 Champions, Laggards and Resistors .......................... 281 11.2 Support the Cast.................................................................. 284 11.3 Overcoming Resistance to Change............................... 290 11.4 Chapter Summary............................................................... 293 12 Maintain Momentum and Solidify Ground Made................. 295 12.1 Build Momentum: Phase One.........................................295 12.2 Fan the Flames: Phase Two............................................. 300 12.3 Solidify Ground Made........................................................ 306 12.4 Chapter Summary............................................................... 306 13 Measure Results and Plan for the Future................................309 13.1 Consider the "Big Picture"............................................... 309 13.2 Measurement Baseline and Approaches.................... 315 13.3 The Ten-Step Measurement Process............................ 336 13.4 Plan for the Future..............................................................337 13.5 Chapter Summary............................................................... 339 Appendix 1 Together We Win! A Closer Look ................................ 341 Appendix 2 Corporate Culture Measurement Tools and Techniques .......................................................................351 Appendix 3 Characteristics of a Shades-of-Grey Culture ........ 353 Appendix 4 Characteristics of a Black-and-White Culture .... 356 Appendix 5 Tracking My Decision Making Process .................... 359 Appendix 6 Making Ethical Decisions .............................................. 360 Appendix 7 Operations Newsletter .................................................... 363 Appendix 8 Hard and Soft Data ......................................................... 365 Appendix 9 Measurement at all Levels Chart ...............................367 Bibliography ................................................................................................ 368 Index ............................................................................................................... 372