INSEAD Library

Includes bibliographical references and index

Digitized

Corporate Social Opportunity! 7 steps to make corporate responsibility work for your business Contents How to use this book .................................................................................... 6 Introduction .................................................................................................. 8 Part I From corporate social responsibility to corporate social opportunity in seven steps ........................................ 17 Step 1: Identifying the triggers .................................................................. 18 Step 2: Scoping what matters .................................................................... 54 Step 3: Making the business case .......................................................... 101 Step 4: Committing to action .................................................................. 140 Step 5: Integration and gathering resources ........................................... 165 Step 6: Engaging stakeholders ................................................................ 205 Step 7: Measuring and reporting ............................................................ 244 Part II Putting the seven steps into action: a worked example ..................... 265 Part II: Introduction ................................................................................... 266 Step 1 in action: Identifying the triggers ................................................ 273 Step 2 in action: Scoping what matters ................................................. 287 Step 3 in action: Making the business case ........................................... 306 Step 4 in action: Committing to action .................................................... 323 Step 5 in action: Integration and gathering resources ............................ 333 Step 6 in action: Engaging stakeholders ................................................ 342 Step 7 in action: Measuring and reporting ............................................. 353 After the Management Retreat ................................................................ 368 Signposts ................................................................................................. 371 Acknowledgements .................................................................................. 377 Partners in Corporate Social Opportunity ................................................ 379 Index ........................................................................................................ 381