INSEAD Library

Includes bibliographical references and index

Digitized

The Emerging Markets Century How a New Breed of World Class Companies is Overtaking the World Contents Introduction: The Emergence of Emerging Markets Part I GLOBALIZATION HAS NO BORDERS 1 Chapter 1: Who's Next? How emerging multinationals you've never heard of could eat your lunch, take your job, or possibly be your next business partner or employer Chapter 2: Against the Odds The strategies that propelled twenty-five emerging multinationals into world-class corporations 9 28 Part II THE NEW BREED: TWENTY-FIVE WORLD-CLASS EMERGING MULTINATIONALS Chapter 3: From Under the Radar Screen: Building Emerging Global Brands Samsung and Concha y Toro are setting new trends Chapter 4: Other Roads to Brand Leadership: Buy It or It May Drop in Your Lap Lenovo buys IBM ThinkPad, Haier tries to buy Maytag, and Corona Beer has its accidental iconic brand Chapter 5: China's Largest Exporters . . . Are Taiwanese: Building a Global Presence Behind a Veil of Anonymity Hon Hai and Yue Yuen make your computers, cell phones, and shoes 59 82 99 Chapter 6: From Imitators to Innovators Taiwan's TSMC and High Tech Computer win by reinventing industries and products Chapter 7: Your Next Global Employer? Hyundai and CEMEX want to be close to their customers everywhere Chapter 8: Turning the Outsourcing Model Upside Down Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world Chapter 9: Commodity Producers that Redefined their Industries Aracruz, CVRD, and POSCO defied conventional wisdom . . . and the odds 119 140 163 183 Chapter 10: Alternative Energy Producers 205 South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates Chapter 11: The Revolution in Cheap Brainpower India's Infosys and Ranbaxy transform the worlds of software design and generics Chapter 12: New Global Media Stars Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences Part III TURNING THREATS INTO OPPORTUNITIES 227 248 Chapter 13: A Creative Response Don't be defensive or stick your head in the sand-- develop new policies and strategies 271 Part IV AN INVESTOR'S RESOURCE Chapter 14: Investing in the Emerging Markets Century: Ten Rules A long-time investor looks at pride and prejudice in emerging market investing 293 Appendix: Financial Profiles of 25 World-Class Emerging Multinationals Notes Bibliography Acknowledgments Index 321 349 359 361 363