Normal view MARC view

Made to stick: why some ideas survive and others die

Author: Heath, Chip ; Heath, DanPublisher: Random House, 2007.Language: EnglishDescription: 291 p. : Graphs ; 24 cm.ISBN: 9781400064281Type of document: BookNote: Tanoto: for 2014-2015 courses • Doriot: for 2018-2019 coursesBibliography/Index: Includes bibliographical references and indexAbstract: English
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print BF637 .P4 H43 2007
(Browse shelf)
900235914
Available 900235914
Book (short loan) Asia Campus
Textbook Collection
Print BF637 .P4 H43 2007
(Browse shelf)
900179973
Available 900179973
Book (short loan) Europe Campus
Textbook Collection
Print BF637 .P4 H43 2007
(Browse shelf)
001369570
Available 001369570
Book Europe Campus
Textbook Collection
Print BF637 .P4 H43 2007
(Browse shelf)
001222714
Consultation only 001222714
Book (short loan) Europe Campus
Textbook Collection
Print BF637 .P4 H43 2007
(Browse shelf)
001275162
Available 001275162
Book Middle East Campus
Main Collection
Print BF637 .P4 H43 2007
(Browse shelf)
500018130
Available 500018130
Total holds: 0

Tanoto: for 2014-2015 courses

Doriot: for 2018-2019 courses

Includes bibliographical references and index

English

Digitized

Made to Stick Why Some Ideas Survive and Others Die Contents INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It's hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander's Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It's the economy, stupid. Decision paralysis. Clinic: Sun exposure. Names, names, and names. Simple = core + compact. Proverbs. The Palm Pilot wood block. Using what's there. The pomelo schema. High concept: Jaws on a spaceship. Generative analogies: Disney's "cast members." CHAPTER 2 UNEXPECTED 63 The successful flight safety announcement. The surprise brow. Gimmicky surprise and "postdictability." Breaking the guessing machine. "The Nordie who ..." "No school next Thursday." Clinic: Too much on foreign aid? Saturn's rings. Movie turning points. Gap theory of curiosity. Clinic: Fund-raising. Priming the gap: NCAA football. Pocketable radio. Man on the moon. CHAPTER 3 CONCRETE 98 Sour grapes. Landscapes as eco-celebrities. Teaching subtraction with less abstraction. Soap-opera accounting. Velcro theory of memory. Brown eyes, blue eyes. Engineers vs. manufacturers. The Ferraris go to Disney World. White things. The leather computer. Clinic: Oral rehydration therapy. Hamburger Helper and Saddleback Sam. CHAPTER 4 CREDIBLE 130 The Nobel-winning scientist no one believed. Flesh-eating bananas. Authority and antiauthority. Pam Laffin, smoker. Powerful details. Jurors and the Darth Vader toothbrush. The dancing seventy-three year old. Statistics: Nuclear warheads as BBs. The human-scale principle. Officemates as a soccer team. Clinic: Shark attack hysteria. The Sinatra Test. Transporting Bollywood movies. Edible fabric. Where's the beef? Testable credentials. The Emotional Tank. Clinic: Our flawed intuition. NBA rookie camp. CHAPTER 5 EMOTIONAL 165 The Mother Teresa principle: If I look at the one, I will act. Beating smoking with the Truth. Semantic stretch and why unique isn't unique. Reclaiming "sportsmanship." Schlocky but masterful mail-order ads. WIIFY. Cable television in Tempe. Avoiding Maslow's basement. Dining in Iraq. The popcorn popper and political science. Clinic: Why study algebra? Don't mess with Texas. Who cares about duo piano? Creating empathy. CHAPTER 6 STORIES 204 The day the heart monitor lied. Shop talk at Xerox. Helpful and unhelpful visualizations. Stories as flight simulators. Clinic: Dealing with problem students. Jared, the 425-pound fast-food dieter. Spotting inspiring stories. The Challenge Plot. The Connection Plot. The Creativity Plot. Springboard stories at the World Bank: A health worker in Zambia. How to make presenters angry with stories. EPILOGUE WHAT STICKS 238 Nice guys finish last. Elementary, my dear Watson. The power of spotting. Curse of Knowledge again. Pay attention, understand, believe, care, and act. Sticky problems: symptoms and solutions. John F. Kennedy versus Floyd Lee. MAKING IDEAS STICK: THE EASY REFERENCE GUIDE 253 NOTES 259 ACKNOWLEDGMENTS 277 INDEX 281

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?