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Business research methods

Author: Bryman, Alan ; Bell, EmmaPublisher: Oxford University Press (OUP) 2007.Edition: 2nd ed.Language: EnglishDescription: 786 p. : Graphs/Ill. ; 26 cm.ISBN: 0199284989Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print Z10 .B79 2007
(Browse shelf)
001222672
Available 001222672
Book Europe Campus
Main Collection
Print Z10 .B79 2007
(Browse shelf)
001217870
Available 001217870
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Business Research Methods Brief Contents Part One 1 Business research strategies 2 Research designs 3 Planning a research project and formulating research questions 4 Getting started: reviewing the literature 5 Ethics in business research Part Two 6 The nature of quantitative research 7 Sampling 8 Structured interviewing 9 Self-completion questionnaires 10 Asking questions 11 Structured observation 12 Content analysis 13 Secondary analysis and official statistics 14 Quantitative data analysis 15 Using SPSS for Windows Part Three 16 The nature of qualitative research 17 Ethnography and participant observation 18 Interviewing in qualitative research 19 Focus groups 20 Language in qualitative research 21 Documents as sources of data 22 Qualitative data analysis 23 Computer-assisted qualitative data analysis: Using NVivo Part Four 24 Breaking down the quantitative/qualitative divide 25 Mixed methods research: Combining quantitative and qualitative research 26 Internet research methods 27 Writing up business research 1 3 38 74 93 126 151 153 179 208 239 257 280 301 324 347 375 399 401 439 471 509 529 553 578 602 623 625 641 660 690

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