The Real Pepsi challenge: the inspirational story of breaking the color barrier in American business
Author: Capparell, Stephanie Publisher: Wall Street Journal Books, 2007.Language: EnglishDescription: 249 p. : Photos ; 24 cm.ISBN: 0743265718Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HC100 .P47 C37 2007
(Browse shelf) 32419001222540 |
Available | 32419001222540 |
Includes bibliographical references and index
Digitized
The Real Pepsi Challenge The Inspirational Story of Breaking the Color Barrier in American Business Contents Introduction ix 1. The High Road to Profit 2. Black, White, and Green 3. How Big Is Your Negro Market? 4. Leaders in Their Fields 5. The Brown Hucksters 6. The Cola Color Wars 7. The View from the Threshold 8. Crossing the Threshold Epilogue Acknowledgments Bibliography Index 1 40 64 96 130 169 204 241 273 285 289 331
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