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The Real Pepsi challenge: the inspirational story of breaking the color barrier in American business

Author: Capparell, Stephanie Publisher: Wall Street Journal Books, 2007.Language: EnglishDescription: 249 p. : Photos ; 24 cm.ISBN: 0743265718Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC100 .P47 C37 2007
(Browse shelf)
Available 32419001222540
Total holds: 0

Includes bibliographical references and index


The Real Pepsi Challenge The Inspirational Story of Breaking the Color Barrier in American Business Contents Introduction ix 1. The High Road to Profit 2. Black, White, and Green 3. How Big Is Your Negro Market? 4. Leaders in Their Fields 5. The Brown Hucksters 6. The Cola Color Wars 7. The View from the Threshold 8. Crossing the Threshold Epilogue Acknowledgments Bibliography Index 1 40 64 96 130 169 204 241 273 285 289 331

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