The Cult of the luxury brand: inside Asia's love affair with luxury
Author: Chadha, Radha ; Husband, PaulPublisher: Brealey, 2006.Language: EnglishDescription: 314 p. : Graphs/Ill./Photos ; 24 cm.ISBN: 1904838057Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HB841 .C43 2006
(Browse shelf) 900184786 |
Available | 900184786 | |||
|
|
Europe Campus Main Collection |
HB841 .C43 2006
(Browse shelf) 32419001193295 |
Available | 32419001193295 |
Includes bibliographical references and index
Digitized
The Cult of the Luxury Brand Inside Asia's Love Affair with Luxury Contents Introduction: Wear Your Success 1 7 8 38 71 72 102 138 176 200 220 247 248 268 282 297 305 307 PART ONE: HOW AND WHY 1 2 A Love Affair with Luxe Finding Meaning in an LV Bag PART TWO: WHAT AND WHERE 3 4 5 6 7 8 Japan: An Insatiable Yen Hong Kong and Taiwan: Yin and Yang China: From Mao Suits to Armani South Korea: Indebted to Luxury Single-Season Sisters: Singapore, Malaysia, Thailand, Indonesia, and the Philippines India: The Next China? PART THREE: BEHIND THE CULT 9 10 11 How the Cult Is Created Advent of the Genuine Fakes The Future of Luxury Notes Acknowledgments Index
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