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The Cult of the luxury brand: inside Asia's love affair with luxury

Author: Chadha, Radha ; Husband, PaulPublisher: Brealey, 2006.Language: EnglishDescription: 314 p. : Graphs/Ill./Photos ; 24 cm.ISBN: 1904838057Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HB841 .C43 2006
(Browse shelf)
900184786
Available 900184786
Book Europe Campus
Main Collection
Print HB841 .C43 2006
(Browse shelf)
001193295
Available 001193295
Total holds: 0

Includes bibliographical references and index

Digitized

The Cult of the Luxury Brand Inside Asia's Love Affair with Luxury Contents Introduction: Wear Your Success 1 7 8 38 71 72 102 138 176 200 220 247 248 268 282 297 305 307 PART ONE: HOW AND WHY 1 2 A Love Affair with Luxe Finding Meaning in an LV Bag PART TWO: WHAT AND WHERE 3 4 5 6 7 8 Japan: An Insatiable Yen Hong Kong and Taiwan: Yin and Yang China: From Mao Suits to Armani South Korea: Indebted to Luxury Single-Season Sisters: Singapore, Malaysia, Thailand, Indonesia, and the Philippines India: The Next China? PART THREE: BEHIND THE CULT 9 10 11 How the Cult Is Created Advent of the Genuine Fakes The Future of Luxury Notes Acknowledgments Index

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