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Payback: reaping the rewards of innovation

Author: Andrew, James P. ; Sirkin, Harold L. ; Butman, JohnPublisher: Harvard Business School Press, 2006.Language: EnglishDescription: 228 p. ; 24 cm.ISBN: 1422103137Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD45 .A63 2006
(Browse shelf)
001222425
Available 001222425
Total holds: 0

Includes bibliographical references and index

Digitized

Payback Reaping the Rewards of Innovation Contents PREFACE ix ONE Overview 1 Part One What Is Payback? 23 TWO Cash THREE The and Cash Traps 25 Indirect Benefits of Innovation 51 Part Two Choosing the Optimal Model 77 FOUR The Integrator 79 Orchestrator 103 FIVE The SIX The Licensor 125 Part Three Aligning and Leading for Payback 145 SEVEN Aligning EIGHT Leading AFTERWORD Taking 147 179 Action 201 ACKNOWLEDGMENTS 207 NOTES 213 INDEX 219 ABOUT THE AUTHORS 227

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