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Product innovation: leading change through integrated product development

Author: Rainey, David L. Publisher: Cambridge University Press (CUP) 2005.Language: EnglishDescription: 625 p. : Graphs ; 26 cm.ISBN: 0521842751Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6954 .R35 2005
(Browse shelf)
900189132
Available 900189132
Book Europe Campus
Main Collection
Print HD6954 .R35 2005
(Browse shelf)
001192933
Available 001192933
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Product Innovation Leading Change through Integrated Product Development Contents Preface Acknowledgements page vii xiv Part I Product innovation and strategic logic 1 2 3 Introduction to product innovation and new-product development Strategic logic of product innovation The new-product development process and organizational aspects 1 5 53 102 Part II Establishing the foundation: the conceptual level 4 5 6 Identifying new-product opportunities: Idea Generation (Phase 1) Concept Development and Selection (Phase 2) NPD Program Definition (Phase 3) 147 149 189 223 Part III Methods and techniques for analysis and decision making 7 8 9 10 Product/market considerations, integrated product design, and product architecture Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign Production strategies and methods: operational and manufacturing implications Financial applications and implications 281 283 353 394 432 Part IV The operational level and concluding remarks 11 12 13 Design and Development (Phase 4) Validation (Phase 5) Pre-commercialization (Phase 6) and the launch 467 471 514 548 vi Contents 14 Concluding remarks and insights about product innovation in the twenty-first century Glossary References Select bibliography Index 568 586 599 602 605

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