INSEAD Library

Includes index

Digitized

The complete MBA for dummies Contents at a Glance Part I: The N e q Improcred World of tlusiness .................7 ...........75 Chapter 1: If Your Business Hasn't Changed Lately. It Probably Should! ...................9 21 Chapter 2: Information Technology: The New Competitive Advantage ................... Chapter 3: Global Business: Fun and Profit in Katmandu ..........................................35 53 Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning ................. Part II: Managing a Business in the New World Chapter 5: Managing Is Hard; Leading Is Even Harder ............................................... 77 97 Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees ............. 117 Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them ........ Chapter 8: One for All and All for One: Building Teams That Really Work ............137 Part 111: Money: What you Don't Know Will Hurt you 153 Chapter 9: All You Ever Wanted to Know about Accounting ................................... 155 Chapter Chapter Chapter Chapter 173 10: Working Your Way through Financia1Statements ................................ 11: Deciphering the Mysteries of Financial Planning and Analysis .........185 12: It Takes Money to Make Money .............................................................. 203 221 13: Understanding Stocks and Bonds .......................................................... ... Part IU: Marketing in the New World 237 239 Chapter 14: You Are Nothing Without a Customer ................................................... 257 Chapter 15: Focusing Your Effortswith a Marketing PIan ........................................ 277 Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion? ... Chapter 17: The New World of Selling ........................ ........................................................................ 291 Part U: Other Important Stu f ...........................`....... 305 Chapter 18: Manufacturing and Distribution: Technology 307 Makes the Difference .................................................................................................. 319 Chapter 19: The Ins and Outs of Risk Management .................................................. Chapter 20: In Business. Everything Is a Negotiation ............................................... 337 Chapter 21: Some Basic Entrepreneurial Economics ................................................ 351 Part U: The Part of Tens .........................................365 Chapter 22: Ten Biggest Mistakes Managers Make ................................................... 367 373 Chapter 23: Ten Creative Ways to Market Your Products and Services ................. Chapter 24: Ten Best Free Business Resources ......................................................... 379 383 Chapter 25: Ten Steps to Improve Your Cash Flow -- Now! .................................... Index .......................................................................389