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Words that work: it's not what you say, it's what people hear

Author: Luntz, Franck Publisher: Hyperion, 2007.Language: EnglishDescription: 324 p. ; 24 cm.ISBN: 1401302599Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print P90 .L86 2007
(Browse shelf)
Available 900180726
Book Europe Campus
Main Collection
Print P90 .L86 2007
(Browse shelf)
Available 001221666
Total holds: 0

Includes bibliographical references and index


Words That Work It's Not What You Say, It's What People Hear Contents Acknowledgments Introduction I. II. III. IV. V. VI. VII. The Ten Rules of Effective Language Preventing Message Mistakes Old Words, New Meaning How "Words That Work" Are Created Be the Message Words We Remember Corporate Case Studies ix xi 1 34 49 71 81 107 127 149 179 205 229 239 265 VIII. Political Case Studies IX. X. XI. XII. Myths and Realities About Language and People What We REALLY Care About Personal Language for Personal Scenarios Twenty-one Words and Phrases for the Twenty-first Century XIII. Conclusion

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