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Building brands and believers: how to connect with consumers using archetypes

Author: Wertime, Kent Publisher: Wiley, 2002.Language: EnglishDescription: 267 p. ; 24 cm.ISBN: 0470820675Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.3 .W47 2002
(Browse shelf)
Available 900175449
Total holds: 0

Includes bibliographical references and index


Building brands and believers Contents ction I - The Image Market Chapter 1: The Image Economy Chapter 2: The Growth Engine Chapter 3: Hitting the Image Wall Chapter 4: The Persuasion Process Section 11- The Mythic Connection Chapter 5: Archetypes: The Source Code Chapter 6: Making Modern Mythology Section 111 - Mythic Profiles Chapter 7: Mythic Profile: The Ultimate Strength Chapter 8: Mythic Profile: The Siren Chapter 9 : Mythic Profile: The Hero Chapter 10: Mythic Profile: The Anti-Hero Chapter 11: Mythic Profile: The Creator Chapter 12: Mythic Profile: The Change Master Chapter 13: Mythic Profile: The Powerbroker Chapter 14: Mythic Profile: The Wise Old Man Chapter 15: Mythic Profile: The Loyalist Chapter 16: Mythic Profile: The Mother of Goodness Chapter 17: Mythic Profile: The Little Trickster Chapter 18: Mythic Profile: The Enigma Chapter 19: Mythic Figures in Combination and in Local Cultures Section 1V - Harnessing Archetypes Chapter 20: Managing the Intangible Chapter 2 1: Improving Consumer Connections Endnotes References Index I owe a debt of gratitude to sew thinking or assisted me as I put First, I'd like to thank my fathe invaluable guidance and encoura Next, I'd like to thank Dr. John F conversations that opened new d Thanks, too, to Yuranan Somsak support for the book. Also, a worc Sons and to John Owen for theii like to express my appreciation wisdom and encouragement man set out on the path that eventual1 ~ i iBuilding Brands and Believers i

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