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Embedded strategies in the 21st century: governments, markets and corporate partners

Author: Yüksel, Cüneyt Publisher: Beta, 2002.Language: EnglishDescription: 230 p. ; 24 cm.ISBN: 9752950965Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.3 .Y85 2002
(Browse shelf)
001221591
Available 001221591
Total holds: 0

Includes bibliographical references and index

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Embedded Strategies in the 21st Century Governments, Markets and Corporate Partners Table of Contents EMBEDDED STRATEGIES IN THE 21st CENTURY Governments, Markets and Corporate Partners "Redesigning Institutions of the Market Economy and "Democracy" . Emerging Structure of the "Cooperative Competition" INTRODUCTION ......................................................................................................... 1 SECTION 1 REDESIGNING INSTITUTIONS OF ECONOMIC INNOVATION AND COOPERATION: TRANSFORMATIONS AND ALTERNATIVES OF THE MARKET ECONOMY AND " DEMOCRACY" CHAPTER I ECONOMIC INNOVATION, DEVELOPMENT, AND "DEMOCRACY": THE LEGAL, POLITICAL AND ECONOMIC CHALLENGES....................... 13 1. POLITICAL PROGRAMS OF ECONOMIC INNOVATION AND "DEMOCRACY"........................................................................................ 13 2. LEGAL INSTITUTIONS OF ECONOMIC INNOVATION AND "DEMOCRACY".................................................................................................22 A) Organizations of the Market Economy: Firms, "Property," and Governments.................................................. 22 2.A.1 The Property Regime and the Organization of Labor......... 24 (i) Small Scale Organizations and Flexibility........................... 28 X (ii) Large Scale Organizations and Institutional Dualism... 29 B) Organizations of the Government: Politics and "Democracy".......30 A Caveat: The Problematic Role of the State in Economic Development................................................................................... 31 C) Organizations of the Civil Society: Associations, Individuals, and Societies.....................................36 3. MARKETS, SOCIETIES AND THE ROLE OF LAW: THE SOURCE OF LEGAL CHANGE, ECONOMIC INNOVATION, AND COOPERATION...................................................................................39 4. CONCLUSIONS: AN ALTERNATIVE ECONOMIC GROWTH STRATEGY...................................................................................................... 49 A Local Economic Development Experiment: Creation of Entrepreneurial Enterprise and Fostering Small Businesses...................................................... 49 4.1 Fostering Small Businesses.......................................................50 4.2 Technology Support Centers...................................................... 52 4.3 Welfare Reform (The Individual Security).................................... 53 CHAPTER II THE NEW DEVELOPMENT DEBATE: LIMITS OF CREATING VIABLE MARKETS IN COUNTRIES IN TRANSITION ....................................................................................................55 1. CONTINUING ARGUMENTS IN ECONOMIC INNOVATION.................60 2. THE MAIN PROBLEM: INCOME INEQUALITY AND ECONOMIC DEVELOPMENT...................................................................63 3. THE PROBLEM OF LEARNING IN ECONOMIC DEVELOPMENT.......................................................................................... 65 4. THE PROBLEM OF COOPERATION AND INNOVATION..................... 66 5. CONVERGENCE OR DIVERGENCE IN ECONOMIC INNOVATION?. 69 6. THE PROBLEM OF OWNERSHIP IN BIG ECONOMIC ORGANIZATIONS......................................................................................... 73 7. CONCLUSIONS: TOWARDS CREATING INNOVATIVE INVESTMENT STRATEGIES?.......................................................................................... 80 XI CHAPTER III ALTERNATIVE INVESTMENT STRATEGIES FOR ECONOMIC INNOVATION AND COOPERATION.......................................................................................... 83 1. A BRIEF COMPARISON OF CORPORATE SYSTEMS IN THE INDUSTRIALIZED DEMOCRACIES........................................................ 84 2. THE ISSUE OF CORPORATE CONTROL AND GOVERNANCE..........85 3. INVESTMENT STRATEGIES FOR INNNOVATION AND COOPERATION...........................................................................................90 4. RELATIONSHIP INVESTING......................................................................92 5. CAN "SOCIAL" AND CAPITAL FUNDS SOLVE THE PROBLEM? ..... 96 6. CONCLUSIONS.......................................................................................... 103 SECTION 2 EMERGING STRUCTURE OF "COOPERATIVE-COMPETITION": THE CASE STUDIES OF CORPORATE PARTNERING IN THE EMBEDDED (HIDDEN) COMPUTER MARKET CHAPTER IV THEORETICAL FRAMEWORK THE STRUCTURE OF "COOPERATIVE COMPETITION": THESES FOR CORPORATE PARTNERING.................................................109 1. THESES FOR CORPORATE PARTNERING..........................................109 2. A BASIC DEFINITION...............................................................................117 3. STRATEGIC RELATIONAL CONTRACTING FOR CORPORATE PARTNERING ....................................................................120 4. CORPORATE PARTNERING AS A HYBRID CHOICE.......................... 123 5. CORPORATE PARTNERING AS MONITOR.......................................... 124 6. CONCLUDING REMARKS: TOWARDS SOLVING THE PARADOX OF "COOPERATIVE COMPETITION" AS A STRATEGIC CORPORATE PARTNERING.......125 CHAPTER V STRATEGIES THE CASE OF CORPORATE PARTNERING IN THE EMBEDDED (HIDDEN) COMPUTER MARKET...................................................................................... 129 1. WHY STUDY THE EMBEDDED COMPUTER MARKET?...................129 XII The Importance of Partnering.......................................................... 129 2. THE EMBEDDED (HIDDEN) COMPUTER MARKET......................... 130 An Anecdote of the Market................................................................ 130 2.1. Embedded Software is Everywhere.......................................... 131 2.2. Background of the Market....................................................... 132 A) About Embedded Systems.................................................... 132 B) Real-Time Embedded Software.............................................. 136 3. WHAT HAPPENS WHEN MICROSOFT MAKES AN ENTRANCE INTO THE MARKET?..........................................................137 3.1. Embedded (Windows CE) versus Real-Time (RTOS)................ 138 4. MICROSOFT CORPORATION (MICROSOFT CORP.)........................ 140 4.1. Company Background Focusing on Their Embedded Systems Products....................................................................140 4. 2. Microsoft's Licensing and Distribution Channel for the Embedded Market..................................................................... 142 4.3. What Does Microsoft Want?..................................................... 142 5. THE EMBEDDED MARKET LEADER: INTEGRATED SYSTEMS, INC. (ISI)................................................................................ 143 5.1. Corporate Background............................................................ 143 5.2. ISI Mission................................................................................. 144 5.3. ISI Market Position................................................................... 144 6. MICROSOFT AND ISI STRATEGIES.................................................... 145 7. ISI'S OPTIONS.......................................................................................146 8. TOWARDS ESTABLISHING STRATEGIC CORPORATE PARTNERING...............................................................................................147 8.1. ISI's Objectives.......................................................................... 147 8.2. Meeting at Microsoft towards A Strategic Partnership............ 149 8.3. Microsoft Representatives at the Meetings..............................150 8.4. Strategic Partnering Proposal.................................................. 151 9. OPPORTUNITIES AND ISSUES............................................................. 153 9.1. The Technology Opportunity.................................................... 153 9.2. The Level Playing Field Issue.....................................................155 9.3. Other Contractual Issues.......................................................156 A) The Integrator Agreement....................................................... 156 XIII A Model Partner Program Agreement for Strategic Contractual Relationship.........................................................159 A Model Distribution Agreement for Strategic Contractual Relationship.............................................................................. 162 9.4. Recommendations for the Agreements................................... 164 a) General.................................................................................. 164 b) Scope of License.......................................................................164 c) Patent Immunity.................................................................. 164 d) Source of Supply................................................................... 165 e) Product Support.................................................................. 165 f) Economics............................................................................... 165 g) Control.................................................................................... 166 9.5. Summary of Contractual Issues: A Balanced Business Framework................................................................................. 166 10. CONCLUSIONS: STRATEGIES FOR CORPORATE PARTNERS FOR THE EMBEDDED MARKET................................ 167 10.1. A Strategic Partnership for the Embedded Market.............. 168 10.2. Rationale for ISI/Microsoft Partnership................................ 168 10.3. Motivation for Partnership.................................................... 169 CHAPTER VI FAILURES THE CASE OF STRATEGIC PARTNERING IN TECHNOLOGY LICENSING IN THE EMBEDDED (HIDDEN) COMPUTER MARKET.................................................................................... 171 1. EMBEDDED SOFTWARE DEVELOPMENT TOOL AND REAL-TIME OPERATING SYSTEM INDUSTRY STRUCTURE..........172 2. THE STRATEGIC CORPORATE PARTNERING BETWEEN A DEVELOPMENT TOOL COMPANY, LICENSOR, AND A REAL-TIME OPERATING SYSTEM COMPANY, LICENSEE, IN THE EMBEDDED SOFTWARE INDUSTRY.................................... 174 2.1. The Parties.............................................................................. 174 2.2. The Particular Segment of Business Involved in This Case... 175 2.3 History of the Parties' Relationship.......................................... 176 3. ESTABLISHING A STRATEGIC CONTRACTUAL RELATIONSHIP: "PREFERRED SUPPLIER" STATUS...................... 178 XIV 4. LEGAL ISSUES....................................................................................... 179 5. BREACH OF STRATEGIC CORPORATE PARTNERING?..................180 6. RECOMMENDATIONS AND CONCLUSIONS......................................180 CHAPTER VII ALTERNATIVES CONTROL AND GOVERNANCE OF STRATEGIC CORPORATE PARTNERING................................................... 185 1. 2. 3. 4. ORGANIZATIONAL STRATEGIES.......................................................... 187 STRATEGIC MINORITY INVESTMENT.................................................189 IS THE ACQUISITION POSSIBLE?..................................................... 193 CONCLUSIONS: EVOLUTION OF THE TECHNOLOGY IN THE EMBEDDED MARKET............................................................. 195 GENERAL CONCLUSIONS........................................................................... 197 BIBLIOGRAPHY..................................................................................................199 INDEX 225

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