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Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Author: Esty, Daniel C. ; Winston, Andrew S.Publisher: Yale University Press, 2006.Language: EnglishDescription: 366 p. : Graphs/Ill. ; 24 cm.ISBN: 9780300119978Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD75.6 .E78 2006
(Browse shelf)
900177092
Available 900177092
Book Europe Campus
Main Collection
Print HD75.6 .E78 2006
(Browse shelf)
001221336
Available 001221336
Total holds: 0

Includes bibliographical references and index

Digitized

Green to Gold How smart companies use environmental strategy to innovate, create value, and build competitive advantage Contents Acknowledgments, ix Preface, xiii Introduction: The Environmental Lens I Part One. Preparing for a New World 1 Eco-Advantage, 7 Issues and opportunities for business in an environmentally sensitive world 2 Natural Drivers of the Green Wave, 30 Environmental problems and how they shape markets 3 Who's Behind the Green Wave? 65 Stakeholders and the power they wield Part Two. Strategies for Building Eco-Advantage 4 Managing the Downside, 105 Green-to-Gold Plays to reduce cost and risk 5 Building the Upside, 122 Green-to-Gold Plays to drive revenues and create intangible value Part Three. What WaveRiders Do 6 The Eco-Advantage Mindset, 145 Looking through an environmental lens 7 Eco-Tracking, 166 Understanding your company's environmental "footprint" 8 Redesigning Your World, 195 Designing for the environment and "greening" the supply chain 9 Inspiring an Eco-Advantage Culture, 206 Creating an organizational focus on environmental stewardship Part Four. Putting It All Together 10 Why Environmental Initiatives Fail, 237 Pitfalls to avoid on the way to Eco-Advantage 11 Taking Action, 262 Execution for sustained competitive advantage 12 Eco-Advantage Strategy, 283 Key Eco-Advantage plays, tools, and plans Appendix I: Additional Resources, 307 Appendix 2: Methodological Overview, 311 Appendix 3: Most Relevant Tools for Each Green-to-Gold Play, 317 Notes,* 321 Index, 349 * References are not noted in the text but are shown by page number and key words beginning after the appendices.

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