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Winning together: the story of the Arsenal brand

Author: Simmons, John ; Simmons, Matt Series: Great brand stories Publisher: Cyan, 2006.Language: EnglishDescription: 191 p. : Photos ; 12 cm.ISBN: 1904879608Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC100 .A77 S56 2006
(Browse shelf)
Available 32419001221237
Total holds: 0


Great Brand Stories Arsenal Winning together: the story of the Arsenal brand Contents 1 A game of two halves Introduction 6 22 52 94 112 144 174 2 Building a tradition History 3 We are Arsenal Captains 4 Seeing and believing Identity 5 The business of branding Money 6 Competing for attention Rivals 7 The future's bright, is it red and white? Challenges

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