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Winning together: the story of the Arsenal brand
Author: Simmons, John ; Simmons, Matt Series: Great brand stories Publisher: Cyan, 2006.Language: EnglishDescription: 191 p. : Photos ; 12 cm.ISBN: 1904879608Type of document: Book
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HC100 .A77 S56 2006
(Browse shelf) 32419001221237 |
Available | 32419001221237 |
Total holds: 0
Digitized
Great Brand Stories Arsenal Winning together: the story of the Arsenal brand Contents 1 A game of two halves Introduction 6 22 52 94 112 144 174 2 Building a tradition History 3 We are Arsenal Captains 4 Seeing and believing Identity 5 The business of branding Money 6 Competing for attention Rivals 7 The future's bright, is it red and white? Challenges
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